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Updated copy regarding sale of TLD to reflect press release
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The [[Registry]] behind .best originally announced that the [[Sunrise Period]] for the TLD would begin April 17, 2014 for a period of 30 days, ending 19 May 2014. They would then go to the [[Landrush Period]] on May 20th. However, they later announced that due to "little engagement" in the  Landrush phase, they canceled that phase and opted to go straight to General Availability two days after the Sunrise period ends.<ref>[http://domainincite.com/16490-dotbest-cancels-landrush DotBest Cancels Landrush, DomainIncite] Retrieved 18 April 2014</ref>
 
The [[Registry]] behind .best originally announced that the [[Sunrise Period]] for the TLD would begin April 17, 2014 for a period of 30 days, ending 19 May 2014. They would then go to the [[Landrush Period]] on May 20th. However, they later announced that due to "little engagement" in the  Landrush phase, they canceled that phase and opted to go straight to General Availability two days after the Sunrise period ends.<ref>[http://domainincite.com/16490-dotbest-cancels-landrush DotBest Cancels Landrush, DomainIncite] Retrieved 18 April 2014</ref>
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== Sale of the .Best Top Level Domain ==
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In June 2018, PeopleBrowsr received approval from ICANN (Internet Corporation for Assigned Names and Numbers) to sell its BestTLD Pty Ltd subsidiary to The Best SAS, a Paris based company led by President, Cyril Fremont, in a strategic deal that would leverage PeopleBrowsr's SocialOS technology.
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BestTLD Pty Ltd owns the .Best Top Level Domain. It has distribution agreements with GoDaddy and over 50 other Domain Registrars.<ref>https://www.peoplebrowsr.com/blog/.best-tld-sale-to-the-best-sas</ref>
    
==References==
 
==References==