Status: Withdrawn
Type: Brand TLD
Priority #: 1325 - Key GTLD Holding Inc

More information: NTLDStatsLogo.png

.bway was a Brand TLD being proposed in ICANN's New gTLD Program. The applicant was Key GTLD Holding Inc.[1]

The application was later withdrawn.[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"The goal of .bway is to provide high quality, authentic information and online experiences for individuals interested in live theatre, musicals, Broadway, and other related concepts, topics and activities. The reputation of is well recognized as a single source for high quality access to tickets, content, information and programming related to live theatre around the globe. The level of service to its customers is highly regarded as the single most trusted source for Broadway and live theatre entertainment.


.bway intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system. All second level domains will be for the benefit of .bway users and its affiliates. All other subdomain names intended to be used within .bway registry will be controlled and managed by KBE GTLD Holding Inc., for the benefit of itself or affiliates.

It is the intent of the Applicant to request an exemption from the new gTLD Code of Conduct per Section 6 of Specification 9 of the Registry Operator Code of Conduct. As such, Applicant intends to function in such a way that all domain name registrations in the TLD shall be registered to and maintained by Applicant and Applicant will not sell, distribute or transfer control of domain name registrations to any party that is not an Affiliate of Applicant as defined in the ICANN-Registry Operator Registry Agreement. All domain name registrations intended to be used within Applicant’s registry will be registered to and controlled and maintained by Applicant and for the benefit of Applicant and its users, parents, sisters and Affiliates.

In the event that Applicant is not granted an exemption from Specification 9, Applicant will partner with a corporate registrar with expertise in running a registry to support such efforts. Applicant intends to partner with its current corporate registrar or one of similar technical capability and expertise and allocate the appropriate funds and human resources to ensure that both itself, as the registry operator, and its selected registrar are at all times in compliance with ICANN guidelines."[3]