.commbank

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Status:	Delegated
Registry Provider:	Afilias
Type:	Brand TLD
Priority #:	1148 - COMMONWEALTH BANK OF AUSTRALIA

.commbank is a new Brand TLD delegated to the Root Zone in ICANN's New gTLD Program on 22 June 2015. COMMONWEALTH BANK OF AUSTRALIA manages the Registry with back-end services provided by Afilias.

Application Details

The following is excerpted from the applicant's response to question #18:

"The new .commbank gTLD will operate as a restricted registry, in which the Commonwealth Bank of Australia (CBA) can create and control domain spaces that promote its brand identity and authenticity. In this regard, the .commbank gTLD will be used by CBA to provide information and services regarding CBA’s banking and financial services to customers in a way that promotes trust, confidence and utility. The .commbank gTLD will provide an authoritative internet space for CBA, its affiliates and partners that are associated with the CBA brand. Second and third level domain names can be utilised for online and mobile banking, products and services, and for marketing purposes, with internet users assured of brand authenticity.

CBA is Australia’s leading provider of integrated financial products and services including retail, premium, business and institutional banking, funds management, superannuation, insurance, investments and stockbroking. CBA is Australia’s largest retail bank with leading domestic market shares in retail deposits, home loans, personal loans, credit cards and discount stockbroking. In 2011, CBA was in the top 10 largest banks in the world by market capitalisation and was ranked equal 12th in Global Finance’s World’s 50 Safest Banks based on long-term credit ratings. CBA is listed on the Australian Stock Exchange with a market capitalisation of approximately AUD70 billion, 2011 revenue of AUD46 billion and over 52,000 employees. CBA is Australia’s leading online bank with over five million online banking customers. NetBank, CBA’s online banking website and application, is consistently in the top 10 most visited Australian websites. CommBank is a well-known short-form of Commonwealth Bank in Australia. Commbank.com.au, CBA’s central website through which NetBank can be accessed by customers, was awarded 2011 Banking Website of the Year by Australia’s Money Magazine. In this regard, consumer trust, brand reputation and continuous innovation are paramount considerations in all its activities. As well as strengthening CBA’s position as Australia’s leading online bank, the new .commbank gTLD will enhance consumer trust and confidence in CBA’s online brands by providing a more secure and authentic online banking environment. These goals will be complemented by CBA’s separate applications for the .cba and .netbank gTLDs."