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Status: Contract Signed
Registry Provider: Afilias
Date Implemented: 24 January 2015
Type: Brand TLD
Priority #: 1254 - Dabur India Limited

More information: NTLDStatsLogo.png

.dabur is a Brand TLD delegated in ICANN's New gTLD Program. Dabur India Limited manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 24 January, 2015.[1].[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"Dabur India Limited is the oldest and the largest India-born consumer goods Company with Revenues topping US$1 Billion (Rs 5,000 Crore) and Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Ranked amongst the Fortune India 500 Companies, Dabur has also been voted by consumers as the Most Trusted Health Care brand in India. Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal⁄Ayurvedic products. Dabur today operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering over 6 million retail outlets with a high penetration in both urban and rural markets. Promoted by the Burman family, Dabur started operations in 1884 as an Ayurvedic medicines company. Dabur has successfully transformed itself from being a family-run business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance and innovation. Daburʹs products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, Africa, SAARC countries, the US, Europe and Russia, and nearly a third of its Revenue comes from overseas markets. Dabur has been ranked 61 in the Top 100 Global Beauty companies, by WWD BeautyBiz 100, a part of the Conde Nast publications. Dabur and its various Indian and overseas subsidiaries have both physical and virtual presence through the web world (with its corporate web site www.dabur.com and web sites for its several overseas subsidiaries; e-commerce portals and social media presence for various brands). Dabur has been ranked as the No. 2 Most Social Brand of India, second only to Google. The ranking was part of a Social Media report launched at Click Asia Summit 2012, among the expert social media thought leaders and community. Dabur has also been ranked amongst the Top 5 ‘Best Companies To Work For’ in the Manufacturing sector that includes FMCG, Durables and Non-Engineering items, by the Business Today magazine. That’s not all. Dabur has also been ranked amongst Indiaʹs Top 50 Wealth Creators for 2011. Dabur was placed 37 in the list of Indiaʹs Greatest Wealth Creators for 2011, compiled by Business and Economy magazine. Dabur has highly differentiated brands in the market, and all its products are based on natural and Ayurvedic ingredients. While a lot of companies today offer Ayurvedic and herbal products, Dabur enjoys the consumerʹs trust because of its herbal heritage. Consumers feel that if a product comes from the House of Dabur, it is truly natural. Mission of .Dabur Currently, the web sites of Dabur are registered under several existing TLDs like “.com”, “.in”, “.net” and so on. From these various web sites, our customers get information about the plethora of products offers by Dabur, besides an avenue to know more about the various ingredients that go into our products. They also get information about our various overseas business associates and brand offices and even seek medical advice for the diseases⁄ailments that they may suffer from in addition to knowing about the various Dabur Ayurvedic medicines Dabur products by navigating through the web sites of Dabur and its subsidiaries. Widespread possible naming conventions and⁄or cyber-squatting in the existing TLDs may mislead our consumers and make them prone to online fraud. Hence, Dabur seeks exclusive ownership of a TLD, as it intends to have complete control on the second-level domain names to have worldwide Uniform presence for the Brand ‘Dabur’ to provide comfort and confidence to its customers in the virtual world by consolidating and simplifying the online identity of the group and its various subsidiaries. Purpose of .Dabur Dabur values the Internet as a strong medium to reach out to its customers and has created several properties within the virtual world to not just connect with its customers but also disseminate information about the company and its products. Today, the name ‘Dabur’ evokes a sense of trust in the minds of its 500 million+ consumers, and it’s this trust that we seek to uphold and protect by owning a TLD (.Dabur).

The registrants for the gTLD to be availed by Dabur will be from the internal divisions of Dabur and its subsidiaries, as the gTLD is proposed to be exclusively used by Dabur and its subsidiaries. As a result, only legitimate second-level domain names will be registered. Complete control over the TLD will significantly improve security by minimizing opportunities for online fraud and misuse of the Dabur trademark in the online world."[3]

Contract Signed

On 06 February 2014 Dabur India Limited received a Registry Agreement signed by ICANN for .dabur after passing all the required processes needed to become a Registry Operator for the string.[4]