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II. WHAT DO YOU ANTICIPATE YOUR PROPOSED GTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

II. WHAT DO YOU ANTICIPATE YOUR PROPOSED GTLD WILL ADD TO THE CURRENT SPACE, IN TERMS OF COMPETITION, DIFFERENTIATION, OR INNOVATION?

NISSAN believes that company⁄brand name TLDs such as .datsun will promote competition, differentiation, and innovation for domain name registrants, internet users, and business.

NISSAN believes that company⁄brand name TLDs such as .datsun will promote competition, differentiation, and innovation for domain name registrants, Internet users, and business.

.datsun is a new type of TLD in that the top-level string, not the second level, represents the company⁄brand name. It has several important elements of a good Internet address: direct, simple, easy-to-understand, and memorable. These elements are also important for marketing and branding activities, therefore NISSAN expects that the TLD will play a stronger part than ever in marketing activities.

.datsun is a new type of TLD in that the top-level string, not the second level, represents the company⁄brand name. It has several important elements of a good Internet address: direct, simple, easy-to-understand, and memorable. These elements are also important for marketing and branding activities, therefore NISSAN expects that the TLD will play a stronger part than ever in marketing activities.