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.eco was identified as a contentious TLD early on, with the main parties being [[Big Room Inc.]], and Dot Eco LLC.. Dot Eco LLC was aligned with former Vice-President of the USA, [[Al Gore]], and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was  'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>
 
.eco was identified as a contentious TLD early on, with the main parties being [[Big Room Inc.]], and Dot Eco LLC.. Dot Eco LLC was aligned with former Vice-President of the USA, [[Al Gore]], and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was  'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>
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In September, 2011, Al Gore's organization, the Climate Reality project dropped its support to the Dot Eco LLC bid to give way to the application of Big Room Inc., which is supported by Michael Gorbachev's Green Cross International. A spokesman from Gore's camp explained that Climate Reality as a non-profit organization has limited resources and they decided to focus their campaign on global climate issues. <ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref> Despite losing Gore's support, [[Minds + Machines]] announced its intentions to apply for a [[.eco]] TLD whether they will do that under their own name or through a client or separate company remains unclear.<ref>
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On September 28, 2011, Al Gore's organization, the Climate Reality project dropped its support to the Dot Eco LLC bid to give way to the application of Big Room Inc., which is supported by Michael Gorbachev's Green Cross International. A spokesman from Gore's camp explained that Climate Reality as a non-profit organization has limited resources and they decided to focus their campaign on global climate issues. <ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref> Despite losing Gore's support, [[Minds + Machines]] announced its intentions to apply for a [[.eco]] TLD whether they will do that under their own name or through a client or separate company remains unclear.<ref>
 
[http://www.mindsandmachines.com/tag/dot-eco/ Dot Eco, MindsAndMachines.com]</ref>  
 
[http://www.mindsandmachines.com/tag/dot-eco/ Dot Eco, MindsAndMachines.com]</ref>  
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On Septembr 30, 2011, [[Top Level Domains Holding Ltd.]], the parent company of Minds + Machines which holds 25% stake on Dot Eco LLC. confirmed that the company will apply for the .eco gTLD. [[Peter Dengate Thrush]], Executive Chairman of Top Level Domains Holding said,''"...We believe the Dot Eco LLC consortium is exceptionally well placed to compete in every respect of its .eco application and run that gTLD in a meaningful manner. We are therefore delighted to continue give it our full infrastructural and financial support."'' <ref>
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[[Top Level Domains Holding Ltd.]], the parent company of Minds + Machines which holds 25% stake on Dot Eco LLC. confirmed that the company will apply for the .eco gTLD. [[Peter Dengate Thrush]], Executive Chairman of Top Level Domains Holding said,''"...We believe the Dot Eco LLC consortium is exceptionally well placed to compete in every respect of its .eco application and run that gTLD in a meaningful manner. We are therefore delighted to continue give it our full infrastructural and financial support."'' <ref>
 
[http://www.investegate.co.uk/Article.aspx?id=201109300700572363P Top Level Domain Hdg. Dot Eco LLC will apply for .eco gTLD]</ref>
 
[http://www.investegate.co.uk/Article.aspx?id=201109300700572363P Top Level Domain Hdg. Dot Eco LLC will apply for .eco gTLD]</ref>
  
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