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[[planet.ECO, LLC]], a company based in Connecticut and the exclusive incontestable trademark holder of .ECO® and contender for the .eco string filed an infringement case against Big Room Inc. and Dot Eco LLC on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop infringing on their mark, submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by planet.ECO and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction.   
 
[[planet.ECO, LLC]], a company based in Connecticut and the exclusive incontestable trademark holder of .ECO® and contender for the .eco string filed an infringement case against Big Room Inc. and Dot Eco LLC on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop infringing on their mark, submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by planet.ECO and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction.   
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On January 9, 2012 the .ECO trademark cancellation preceeding filed by Dot Eco LLC was dismissed with prejudice.   
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On January 9, 2012 the .ECO trademark cancellation preceeding filed by Dot Eco LLC was [http://ttabvue.uspto.gov/ttabvue/v?pno=92051924&pty=CAN&eno=21 dismissed with prejudice].   
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On November 2, 2012 the .ECO trademark cancellation preceeding filed by Dot Eco LLC (TLDH) was dismissed w/o prejudice   
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On November 2, 2012 the .ECO trademark cancellation preceeding filed by Dot Eco LLC (TLDH) was [http://ttabvue.uspto.gov/ttabvue/v?pno=92055469&pty=CAN&eno=13 dismissed w/o prejudice].  
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On July 16, 2013 the trademark cancellation preceeding filed by Big Room Inc. was dismissed w/o prejudice.   
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On July 16, 2013 the trademark cancellation preceeding filed by Big Room Inc. was [http://ttabvue.uspto.gov/ttabvue/v?pno=92055197&pty=CAN&eno=11 dismissed w/o prejudice].   
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On May 28, 2015 the trademark cancellation preceeding filed by Big Room Inc. was dismissed.  Big Room Inc. cured defect on May 29, 2015.   
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On May 28, 2015 the trademark cancellation preceeding filed by Big Room Inc. was [http://ttabvue.uspto.gov/ttabvue/v?pno=92060403&pty=CAN&eno=12 dismissed].  Big Room Inc. cured defect on May 29, 2015.   
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On July 17, 2015 the trademark cancellation preceeding filed by Big Room Inc. was dismissed w/o prejudice.   
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On July 17, 2015 the trademark cancellation preceeding filed by Big Room Inc. was [http://ttabvue.uspto.gov/ttabvue/v?pno=92060403&pty=CAN&eno=18 dismissed w/o prejudice].   
    
In sum, all litigation brought against planet.ECO in the United States Trademark Trial and Appeal Board have successfully been terminated.       
 
In sum, all litigation brought against planet.ECO in the United States Trademark Trial and Appeal Board have successfully been terminated.       
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On August 10, 2015, it was determined by the United States Patent and Trademark Office that planet.ECO met all registration requirments for its .ECO trademark to be acknowledged as an Incontestable trademark.   
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On August 10, 2015, it was determined by the United States Patent and Trademark Office that planet.ECO met all registration requirments for its .ECO trademark to be acknowledged as an [http://tsdr.uspto.gov/documentviewer?caseId=sn77452991&docId=ACK20150811054608#docIndex=0&page=1 Incontestable trademark].   
    
===Early Criticism===
 
===Early Criticism===
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