.eco
| Status: | Proposed |
| country: | International |
| Manager: | Big Room Inc. |
| Registry Provider: | Afilias (Big Room Inc.) |
| Type: | Niche/Community gTLD |
| Community: | Yes (Big Room Inc.) |
More information: 
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.eco is a proposed gTLD in ICANN's new gTLD program. At one time, there were multiple companies publicly interested in applying to manage a .eco TLD. The TLD is aimed at drawing attention to ecological causes, organizations, and other entities associating themselves with positive ecological developments.
One public applicant, Big Room Inc., has announced a partnership with Afilias for their back-end and technical needs, and also announced that they intend to apply for the TLD as a Community gTLD. They have been working with the World Wildlife Federation (WWF), Greenpeace, and Conservation International to demonstrate the requisite community support.[1]
Early Criticism
There has been early speculation by one academic that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly.[2]