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|registrations  =

|date  =

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|type  = [[gTLD|Generic]]

|type  = [[gTLD|Open]]

|category = [[:Category:Industry New gTLDs|Industry]]

|category = [[:Category:Industry New gTLDs|Industry]]

|community  =

|community  =

}}

}}

'''.fashion''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]].  After a [[Private auction]] in May 2014, [[Top Level Domain Holdings]] (TLDH) became the only applicant for the string.

'''.fashion''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]].  After a [[Private auction]] in May 2014, [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]], became the only applicant for the string.

===Intended Use===

==Intended Use==

.Fashion is a new generic top-level domain targeted to fashion industry professionals and enthusiasts as well as for use in specialty applications including photographer, designer and model portfolios.  

'''.fashion''' is a new generic top-level domain targeted to fashion industry professionals and enthusiasts as well as for use in specialty applications including photographer, designer and model portfolios.  

===Current Applicant===

==Delegation Status==

# Top Level Domain Holdings Ltd.- It is one of 68 new gTLD applications filed for by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1524 here].

'''.fashion''' was delegated on 6 December 2014, and launched into GA on 15 April 2015.

===Previous Applicants===

==Notable Users==

 

 

==Previous Applicants==

# [[Famous Four Media]] (Diamond Registry Limited)- This is one of the 61 new gTLDs applied by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/  Famous Four Media Applies For 61 Generic TLD’s...]</ref>

# [[Famous Four Media]] (Diamond Registry Limited)- This is one of the 61 new gTLDs applied by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/  Famous Four Media Applies For 61 Generic TLD’s...]</ref>

# [[Donuts]] (Big Dynamite, LLC)- Is the company with the largest number of new gTLD applications; a total of 307 strings. Donuts created a separate LLC to submit its application for each domain name string including Big Dynamite, LLC for .family. Its investment for application fees alone was $56 million.<ref>

# [[Donuts]] (Big Dynamite, LLC)- Is the company with the largest number of new gTLD applications; a total of 307 strings. Donuts created a separate LLC to submit its application for each domain name string including Big Dynamite, LLC for .family. Its investment for application fees alone was $56 million.<ref>

[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>

[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>

===Private Auction===

==Private Auction==

In a private auction conducted by [[Applicant Auction]] in May 2014, TLDH won the rights to .fashion over the other three applicants for an undisclosed amount.<ref>[http://domainincite.com/16767-ten-more-new-gtld-contests-settled-in-auction Ten more New gTLD Contests Settled in Auction, DomainIncite] Retrieved 3 June 2014</ref>

In a private auction conducted by [[Applicant Auction]] in May 2014, TLDH won the rights to .fashion over the other three applicants for an undisclosed amount.<ref>[http://domainincite.com/16767-ten-more-new-gtld-contests-settled-in-auction Ten more New gTLD Contests Settled in Auction, DomainIncite] Retrieved 3 June 2014</ref>

===TLDH & $15mm Auction Funding===

==TLDH & $15mm Auction Funding==

On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>

On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>