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'''.fashion''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]].  After a [[Private auction]] in May 2014, [[Top Level Domain Holdings]] (TLDH) became the only applicant for the string.

'''.fashion''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]].  After a [[Private auction]] in May 2014, [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]], became the only applicant for the string.

==Intended Use==

==Intended Use==

.Fashion is a new generic top-level domain targeted to fashion industry professionals and enthusiasts as well as for use in specialty applications including photographer, designer and model portfolios.  

'''.fashion''' is a new generic top-level domain targeted to fashion industry professionals and enthusiasts as well as for use in specialty applications including photographer, designer and model portfolios.  

==Delegation Status==

==Delegation Status==

==Notable Users==

==Notable Users==

A .fashion domain name offers fashion, clothing and footwear brands and businesses a unique opportunity to strengthen their web presence. By creating a memorable, unique address, .fashion strongly ties your brand name to the concept of fashion. The domain works equally well across a variety of applications: it could be used for a clothing brand’s online store, a model’s portfolio page, a photographer’s online flip-book, a cosmetics brand’s web presence, and much more. No matter which corner of the fashion industry you work in, a .fashion domain name is a great way to instantly project that your business is hip, cutting edge, and fashion-conscious.

The '''.fashion''' top-level domain (TLD) is an open TLD, open to all, and offers fashion, clothing and footwear brands and businesses a unique opportunity to strengthen their web presence. By creating a memorable, unique address, '''.fashion''' strongly ties individuals and brands to the concept of fashion. The domain works equally well across a variety of applications: it could be used for a clothing brand’s online store, a model’s portfolio page, a photographer’s online flip-book, a cosmetics brand’s web presence, and much more.  

 

A .fashion domain name also comes with a rather unique advantage: “fashion” is one of the few English words that’s widely recognized in China. Using a .fashion domain name could connect your brand with more clients in China’s massive beauty and fashion industry.

==Current Applicant==

==Current Applicant==

# Top Level Domain Holdings Ltd.- It is one of 68 new gTLD applications filed for by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1524 here].

# [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]]- It is one of 68 new gTLD applications filed for by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1524 here].

==Previous Applicants==

==Previous Applicants==