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'''.garden''' is a [[TLD]] delegated in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings]] manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 13 December, 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 03 Apr 2015</ref>
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'''.garden''' is a [[TLD]] delegated in [[ICANN]]'s [[New gTLD Program]]. [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]], manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 13 December, 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 03 Apr 2015</ref>
    
==Intended Use==
 
==Intended Use==
.Garden is a generic top-level domain targeted to the gardening industries including gardeners, bloggers, and horticulture equipment and materials manufacturers.  
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'''.garden''' is a generic top-level domain targeted to the gardening industries including gardeners, bloggers, and horticulture equipment and materials manufacturers.  
    
==Delegation Status==
 
==Delegation Status==
    
==Notable Users==
 
==Notable Users==
.Garden web addresses are bringing together horticulturists across the globe. Whether you’re a maker of garden tools, a fertilizer brand, or a gardener with a blog, a .garden address is the best way to quickly associate your brand with gardening in the mind of your visitors. Plus, .garden domains are easy to remember, so a .garden domain name can build your audience and increase your web traffic organically.
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The '''.garden''' top-level domain aims to bring together horticulturists across the globe through domains that are community focussed, allowing users to show their identity directly in their URL.  
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Getting a .garden address is a great way for you to show off your passion about gardening and to strengthen your brand recognition. Whether it’s in the URL bar, in your email address, or on your bumper stickers and t-shirts, a .garden address looks good - just like your garden.
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'''.garden''' domains are open to the public.
    
==Current Applicant==
 
==Current Applicant==
[[Top Level Domain Holdings Ltd.]] (TLDH)- It is one of 68 applications that the company has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> In its application, TLDH presented facts that there is a significant population worldwide engaged in gardening. The company believes that the TLD is beneficial for those involved in the gardening sector to connect with each other and share methods, tips, knowledge and expertise in gardening. The back-end registry services will be provided by its wholly-owned subsidiary company, [[Minds + Machines]]. <ref>[http://news.dot-nxt.com/gtld/garden TLDH >garde Application]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1528 here].
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[[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]], applied for '''.garden''', which is one of 68 applications that the company has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> In its application, [[Minds + Machines Group Limited|MMX]] presented facts that there is a significant population worldwide engaged in gardening.  
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The company believes that the TLD is beneficial for those involved in the gardening sector to connect with each other and share methods, tips, knowledge and expertise in gardening. This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1528 here].
    
==Previous Applicants==
 
==Previous Applicants==
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Both Donuts and Uniregistry withdrew their applications after an April 2014 [[private auction]] that was administered by [[Applicant Auction]], in which TLDH (Minds and Machines) won the rights to the string.<ref>[http://domainincite.com/16566-millions-spent-on-new-gtlds-as-11-contention-sets-settled Millions spent on New gTLDs as 11 contention sets settled, DomainIncite] Retrieved 01 May 2014</ref>
 
Both Donuts and Uniregistry withdrew their applications after an April 2014 [[private auction]] that was administered by [[Applicant Auction]], in which TLDH (Minds and Machines) won the rights to the string.<ref>[http://domainincite.com/16566-millions-spent-on-new-gtlds-as-11-contention-sets-settled Millions spent on New gTLDs as 11 contention sets settled, DomainIncite] Retrieved 01 May 2014</ref>
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==TLDH & $15mm Auction Funding==
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==MMX & $15mm Auction Funding==
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
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On February 26 2013, [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]], announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. [[Minds + Machines Group Limited|MMX]] did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
    
==References==
 
==References==
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