Status: Delegated
Language: Chinese Pinyin
Translates to: "Google"
Registry Provider: Google
Date Implemented: 24 March 2015
Type: Brand TLD
Priority #: 883 - Google (Charleston Road Registry Inc.)

More information: NTLDStatsLogo.png

.guge is a delegated Brand TLD in ICANN's New gTLD Program. Google The proposed application succeeded and was delegated to the Root Zone on 24 March, 2015.[1](Charleston Road Registry Inc.) is the TLD's manager.[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"ʺGu geʺ is the Chinese pinyin equivalent of the English term, ʺGoogle.ʺ The mission of the proposed gTLD, .guge, is to make the worldʹs information universally accessible and useful through the streamlined provision of Google services. The purpose of the proposed gTLD is to provide a dedicated Internet space in which Google can continue to innovate on its Internet offerings, and specifically reach an audience of Chinese-speaking Internet users. Charleston Road Registry will also support IDNs for the Chinese language at the second-level within the proposed gTLD. There are currently over 500 million Chinese speakers on the Internet [Source: http:⁄⁄⁄article2⁄0,2817,2398956,00.asp]. The proposed gTLD will augment Googleʹs offerings through existing registries, provide Google with greater ability to categorize its present online locations around the world, and provide a more recognizable, branded, trusted web space to both the general Internet population and Google employees.


Second-level domain names within the proposed gTLD are intended for registration and use by Google only, and domain names under the new gTLD will not be available to the general public for purchase, sale, or registration. As such, Charleston Road Registry intends to apply for an exemption to the ICANN Registry Operator Code of Conduct as Google is intended to be the sole registrar and registrant."[3]