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→.JOBS Universe
==.JOBS Universe==
==.JOBS Universe==
On January 2011, Employ Media in partnership with the Direct Employers Association launched the .JOBS Universe, an interactive, community-driven network of 40,000 thousand of job related sites owned by more than 500 leading U.S. employers to enable job seekers to easily find job opportunities. Examples of websites available in the .jobs universe include boston.jobs, insurance.jobs, military.jobs, technology.jobs and many other geographical and industrial jobs.<ref>[http://www.directemployers.org/tag/jobs-universe/page/2/ A Massive Network of Employment Web Sites Launched by Direct Employers Association This Week]</ref> One month after the launch of the .JOBS Universe, Employ Media reported that more than half-million Americans visited the site.<ref>
On January 2011, Employ Media in partnership with the Direct Employers Association officially launched the .JOBS Universe, an interactive, community-driven network of 40,000 thousand of job related sites owned by more than 500 leading U.S. employers to enable job seekers to easily find job opportunities. Examples of websites available in the .jobs universe include boston.jobs, insurance.jobs, military.jobs, technology.jobs and many other geographical and industrial jobs.<ref>[http://www.directemployers.org/tag/jobs-universe/page/2/ A Massive Network of Employment Web Sites Launched by Direct Employers Association This Week]</ref> One month after the launch of the .JOBS Universe, Employ Media reported that more than half-million Americans visited the site.<ref>
[http://www.directemployers.org/tag/jobs-universe/page/2/ Over Half a Million Americans Have Visited .Jobs Universe Within Weeks of its Launch]</ref>
[http://www.directemployers.org/tag/jobs-universe/page/2/ Over Half a Million Americans Have Visited .Jobs Universe Within Weeks of its Launch]</ref>
Prior to the official launching of the universe.jobs website, the jobs board was launched earlier in 2009. According to Tom Embrescia, ''"building sites on the “reserved” occupational and geographic addresses is a marketing test"'' to increase consumer awareness that the websites exist.Chad Sowash, VP of business development for Direct Employers Association expected that there would be complaints against the universe.jobs website. According to Bob Etheridge, co-founder of JobCircle and former VP of Getthe.job there were suspicions that Employ Media was also trying to enter the publisher business.<ref> [http://www.ere.net/2009/10/29/tens-of-thousands-of-new-dot-jobs-boards-coming/ “Tens of Thousands” of New Dot-Jobs Boards Coming]</ref>
As expected, different organization expressed their complaints against the universe.jobs website. Steve Rothberg, founder and president of CollegeRecruiter, “This new domain was promoted as only being available to employers to promote their own jobs. Clearly that hasn’t been the case.” <ref>[http://www.ere.net/2009/11/10/a-universe-of-jobs-job-boards-is-set-to-launch/ A “Universe” Of .Jobs Job Boards Is Set To Launch]</ref> Other organizations such as the Newspaper Association of America, the American Society of Association Executives and the American Staffing Association believed that the universe.jobs as flawed according to recruitment consultant Peter Weddle. <ref>[http://www.ere.net/2010/10/26/fix-flawed-dot-jobs-process-weddle-says/#more-15452 Fix Flawed Dot-jobs Process, Weddle Says]</ref>
On Dec 17, the coalition filed a formal notice with ICANN's compliance department regarding the universe.jobs website that was launched by the Direct Employers Association, a partner of Employ Media. They also encouraged ICANN to stop the operations of the universe.jobs website.<ref>[http://domainincite.com/coalition-complains-to-icann-about-universe-jobs/ http://domainincite.com/coalition-complains-to-icann-about-universe-jobs/ Coalition complains to ICANN about Universe.jobs]</ref>
==References==
==References==