|Registry:||Kerry Trading Co. Limited|
|Priority #:||134 - Kerry Trading Co. Limited|
|Parked Domain %:||100.0 %|
|Delegation:||05 March 2016|
The following is excerpted from the applicant's response to question #18:
"The new .kerryhotels gTLD will operate as a restricted registry, in which Kerry Trading Co. Limited (Kerry Trading) can create and control domain spaces that promote its Kerry Hotel brand. In this regard, .kerryhotels will be used by Kerry Trading to provide information, services and resources to customers of Kerry Hotels in a way that promotes trust, convenience and utility. The .kerryhotels gTLD will provide an authoritative internet space for Kerry Trading, its affiliates, associated companies and partners that are associated with the brand. Second and third level domains can then be utilised for marketing and customer engagement purposes to promote Kerry Hotels, with internet users assured of brand authenticity.
The applicant, Kerry Trading, is established and based in Hong Kong and operates as a wholly-owned subsidiary to Kerry Group Limited (Kerry Group). Kerry Group engages in the hotel, real estate, media, commodities, logistics and industrial manufacturing businesses throughout the world with major operations in Hong Kong, China and Southeast Asia. The name “Kerry” has become identified with the brand’s operations in Asia for almost 40 years.
Kerry Hotels was launched by Shangri-La International Hotel Management Limited (Shangri-La International) in 2011. Shangri-La International, an associated company of Kerry Trading, operates and⁄or manages five-star hotels and resorts located in premier addresses across the world. Kerry Hotel in Pudong, Shanghai and Beijing together offers in excess of 1,000 guestrooms with the most advanced conference, banqueting and hotel-based fitness facilities in the respective regions.
In this regard, building consumer trust, continuous innovation and protection of the Kerry Hotels brand are paramount considerations for Kerry Trading. The.kerryhotels gTLD will promote the Kerry Hotels brand and strengthen Kerry Hotels’ online presence. These objectives will be further complemented by Kerry Trading’s application for “Kerry Hotels” in Chinese Internationalized Domain Name (IDN)."