Status: Delegated
Registry Provider: Verisign
Date Implemented: 02 May 2015
Type: Brand TLD
Priority #: 1395 - Liaison Technologies, Incorporated

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.liaison is a Brand TLD delegated in ICANN's New gTLD Program. Liaison Technologies, Incorporated manages the TLD and is its registry. The proposed application succeeded and was delegated to the Root Zone on 02 May 2015.[1] [2]

Application Details

The following is excerpted from the applicant's response to question #18:

"Liaison Technologies, Inc. (ʺLiaisonʺ) is a global integration and data management company that provides complex business solutions and services to over 8,000 organizations in over 35 countries.

Liaison is a global leader in business-to-business integration services that helps companies maximize cost efficiencies and improve supply chain operations. Liaisonʹs services portfolio includes master data management (“MDM”), business-to-business and enterprise application integration project outsourcing, managed services, and a robust service oriented architecture-based network platform. Headquartered in Alpharetta, GA, USA, Liaison also has offices in the Netherlands, Finland, Sweden, and the United Kingdom.

The potential use of the .LIAISON gTLD will primarily be driven by Liaison’s future business strategies as identified in its press release page: https:⁄⁄liaison.com⁄about-liaison⁄news.

The intended future mission and purpose of the .LIAISON gTLD is to serve as a trusted, hierarchical, and intuitive namespace for Liaison and end-users, and potentially Liaison’s licensees and other strategic parties.

Recognizing the potential dynamic evolution of the .LIAISON gTLD as a trusted brand namespace, Liaison has decided to utilize itself as the entity to file this application and bring the .LIAISON gTLD to market. Although Liaison is committed to moving forward with the .LIAISON gTLD application, it has not at the time of filing this application been able to fully vet and analyze all potential use case options.

Although ICANN has not specifically recognized a .BRAND gTLD specification in the current gTLD application round, it is widely anticipated in the brand owner community that this will become a specialty subset of gTLDs.

.LIAISON is intended to be one of those .BRAND gTLDs, with the goal of protecting Liaison’s online presence and identity, expanding its marketing and promotion efforts, providing a secure channel for online products and services, and offering a platform through which to consolidate many of the intellectual property activities of Liaison.

Liaison intends to initially limit registration and use of domain names within the .LIAISON gTLD to Liaison and potentially licensees and strategic parties. This initial limited use will allow Liaison to establish the .LIAISON operations and achieve full sustainability. This limited distribution, coupled with the other requirements set forth in Specification 9 of the template Registry Agreement, is intended to exempt Liaison from its annual Code of Conduct Compliance requirements."[3]