.ltda
| Status: | Proposed |
| Registry Provider: | Afilias |
| Registry: | InterNetX |
| Registry Backend: | Afilias |
| Type: | Generic |
| Category: | Commerce |
| Priority #: | 1392 - DOMAIN ROBOT SERVICOS DE HOSPEDAGEM NA INTERNET LTDA |
More information: 
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.ltda is a proposed TLD in ICANN's New gTLD Program. The applicant is DOMAIN ROBOT SERVICOS DE HOSPEDAGEM NA INTERNET LTDA.[1]
Application Details
The following is excerpted from the applicant's response to question #18:
"The mission of the .LTDA TLD is to provide businesses a namespace on the Internet to establish meaningful and relevant identities and to promote their companies. The primary purpose is to foster a sense of professionalism and trust among customers, businesses and organizations.
We anticipate a variety of reasons that businesses and individuals would want to acquire domain under the .LTDA TLD.
Businesses may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals. Individuals may use .LTDA domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests.
There are approximately 2,800,000 registered LTDAs in Brazil and other countries that allow that company designation. We anticipate capturing a small percentage of those business in the first three years who will quickly realize the intrinsic value of the .LTDA TLD and will wish to be early adopters of this opportunity. We anticipate that registrants to whom we sell domains will regard the registered name of their business rather seriously and to put significant effort into building the .LTDA brand and their own brand within that space. Therefore, we forecast having approximately 37,666 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions 45 though 50 go into detail on our funding, cost and revenue projections.
..
.LTDA will be an open TLD, generally available to all registrants (except in the Sunrise period).
In general, domains will be offered for periods of one to ten years, but no greater than ten years. Initial registrations made in the Sunrise period may have a minimum number of years required. For example, there may be a policy that all Sunrise names must be registered for an initial term of at least two years."[2]