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The NFLʹs popularity does not end with the final play in any given game.  NFL fans support the League year-round wearing team-branded apparel, decorating their homes and offices with branded merchandise, reading the latest news about their favorite players and teams, and ʺdraftingʺ their favorite players to their fantasy football teams.  The market for NFL-related merchandise, ticket sales, advertising, and other products and services is now regularly valued in the billions of dollars.  
 
The NFLʹs popularity does not end with the final play in any given game.  NFL fans support the League year-round wearing team-branded apparel, decorating their homes and offices with branded merchandise, reading the latest news about their favorite players and teams, and ʺdraftingʺ their favorite players to their fantasy football teams.  The market for NFL-related merchandise, ticket sales, advertising, and other products and services is now regularly valued in the billions of dollars.  
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Not surprisingly, the NFLʹs online presence is also tremendously popular.  The NFLʹs principal website, which is associated with the 〈nfl.com〉 domain name, launched in or around 1996.  During the 2011 NFL season, the NFL received an average of 70 million unique visitors per month to its website, syndicated and mobile properties.  NFL fans want the complete fan experience and the NFL seeks to provide it, whether at the stadium, at home, at the store, or on the internet.
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Not surprisingly, the NFLʹs online presence is also tremendously popular.  The NFLʹs principal website, which is associated with the 〈nfl.com〉 domain name, launched in or around 1996.  During the 2011 NFL season, the NFL received an average of 70 million unique visitors per month to its website, syndicated and mobile properties.  NFL fans want the complete fan experience and the NFL seeks to provide it, whether at the stadium, at home, at the store, or on the Internet.
    
The marks of the NFL have always been well-protected.  The NFL and its affiliates hold several hundred trademark registrations worldwide that contain or consist of NFL or NATIONAL FOOTBALL LEAGUE.  Additionally, the NFL and its thirty-two Member Clubs hold approximately ten thousand other trademark registrations, including U.S. federal, U.S. state, and foreign trademarks, for other related marks.   
 
The marks of the NFL have always been well-protected.  The NFL and its affiliates hold several hundred trademark registrations worldwide that contain or consist of NFL or NATIONAL FOOTBALL LEAGUE.  Additionally, the NFL and its thirty-two Member Clubs hold approximately ten thousand other trademark registrations, including U.S. federal, U.S. state, and foreign trademarks, for other related marks.