.prime

Status:	Delegated
Registry Provider:	Neustar
Registry:	Amazon
Registry Backend:	Nominet
Date Implemented:	07 Jun 2016
Type:	Brand TLD
Priority #:	1304 - Amazon
nTLDStats
Registrations:	2
Parked Domains:	1
Parked Domain %:	50.0 %
Important Dates
Delegation:	07 June 2016
General Availability:	N/A
More Information:

.prime is a delegated Brand TLD in ICANN's New gTLD Program. Amazon was the sole applicant and currently manages the TLD.

Application Details

The following is excerpted from the applicant's response to question #18:

"Founded in 1994, Amazon opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon Prime is a membership program that gives unlimited fast shipping, such as free two-Day shipping to street addresses in the contiguous U.S., on all eligible purchases for an annual membership fee. Amazon Prime members in the U.S. can enjoy instant videos: unlimited, commercial-free, instant streaming of thousands of movies and TV shows through Amazon Instant Video at no additional cost. Members who own Kindle devices can also choose from thousands of books to borrow and read for free, as frequently as a book a month with no due dates, from the Kindle Ownersʹ Lending Library.

..

Amazon’s Intellectual Property group will be responsible for the development, maintenance and enforcement of a Domain Management Policy. The Domain Management Policy will define (i) the rules associated with eligibility and domain name allocation, (ii) the license terms governing the use of a .PRIME domain name, and (iii) the dispute resolution policies for the .PRIME gTLD. Amazon will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies. Registration of a domain name in the .PRIME registry will be undertaken in four steps: (i) Eligibility Confirmation, (ii) Naming Convention Check, (iii) Acceptable Use Review, and (iv) Registration. All domains in the .PRIME registry will remain the property of Amazon. For example, on the rules of eligibility, each applied for character string must conform to the .PRIME rules of eligibility. Each .PRIME name must:

• be at least 3 characters and no more than 63 characters long
• not contain a hyphen on the 3rd and 4th position (tagged domains)
• contain only letters (a-z), numbers (0-9) and hyphens or a combination of these
• start and end with an alphanumeric character, not a hyphen
• not match any character strings reserved by ICANN
• not match any protected country names or geographical terms

Additionally:

• Internationalized domain names (IDN) may be supported in the .PRIME registry at the second level.
• The .PRIME registry will respect third party intellectual property rights.
• .PRIME domains may not be delegated or assigned to third party organizations, institutions, or individuals.
• All .PRIME domains will carry accurate and up-to-date registration records.

Amazon’s Intellectual Property group reserves the right to revoke a license to use a .PRIME domain name, at any time, if any use of a .PRIME domain name violates the Domain Management Policy.

Will your proposed gTLD impose any measures for protecting the privacy of confidential information of registrants or users? Yes. Amazon will implement appropriate privacy policies respecting requirements of local jurisdictions. For example, Amazon is a participant in the Safe Harbor program developed by the U.S. Department of Commerce and the European Union.

Describe whether and in what ways outreach and communications will help to achieve your projected benefits? There is no foreseeable reason for Amazon to undertake public outreach or mass communication about its new gTLD registry because domains will be provisioned in line with Amazon’s business goals."