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{{CompanyInfo|
{{CompanyInfo|
| logo = PW-LOGO-1.png
| logo = PW-LOGO-1.png
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| industry = [[Registry]]
| industry = [[Registry]]
'''.pw - The Professional Web''' is the re-launched [[registry]] for the [[ccTLD#Open ccTLD|Open ccTLD]] for Palau, [[.pw]]. The Professional Web is a subsidiary of [[Directi]], which operates prominent registrars, hosting companies, and development companies, and is also an applicant for 30 [[New gTLD Program|new gTLDs]]. Despite these applications, the launching of the now-open ccTLD represents the Directi group's first active [[registry]] operation. The official launch of the [[TLD]] is [[ICANN 45]] in Toronto.
'''.pw - The Professional Web''' is the re-launched [[registry]] for the [[ccTLD#Open ccTLD|Open ccTLD]] for Palau, [[.pw]]. The Professional Web is a subsidiary of [[Directi]], which operates prominent registrars, hosting companies, and development companies, and is also an applicant for 30 [[New gTLD Program|new gTLDs]]. Despite these applications, the launching of the now-open ccTLD represents the Directi group's first active [[registry]] operation. The official launch of the [[TLD]] is [[ICANN 45]] in Toronto.
'''The extension is currently in its [[Sunrise Period]], with over 90 registrars offering registration. Learn more [http://registry.pw/pw-sunrise-launch/ here].'''
'''The extension is currently in General Availability, with 110 registrars offering registration. Learn more [http://registry.pw/list-of-registrars/ here].'''<ref>[http://www.thedomains.com/2013/03/08/pw-gets-its-100th-101st-registrar-networksolutions-register-com/ PW Gets its 100th and 101st Registrar NetworkSolutions RegisterCom, TheDomains.com] Published & Retrieved 8 Mar 2013</ref>
Major selling points for the extension will be its relatively low-price, and the vast amount of quality domain names available. Further uncertainty over the timeline of [[ICANN]]'s new gTLD program gives the company an opportunity to target entities feeling constricted by the lack of quality domain names in other, more saturated TLDs.
Major selling points for the extension will be its relatively low-price, and the vast amount of quality domain names available. Further uncertainty over the timeline of [[ICANN]]'s new gTLD program gives the company an opportunity to target entities feeling constricted by the lack of quality domain names in other, more saturated TLDs.
While the Directi group includes its own registrars, such as [[LogicBoxes]] and [[ResellerClub]], .pw is offered by 90 registrars and prominent resellers and wholesaler such as [[eNom]].<ref>[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW As an open TLD], DomainIncite.com.</ref><ref>[http://registry.pw/demandmedia-pw-partnership/ PW Partnership, Registry.pw] Retrieved 30 Jan 2013</ref>
While the Directi group includes its own registrars, such as [[LogicBoxes]] and [[ResellerClub]], .pw is offered by 90 registrars and prominent resellers and wholesaler such as [[eNom]].<ref>[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW As an open TLD], DomainIncite.com.</ref><ref>[http://registry.pw/demandmedia-pw-partnership/ PW Partnership, Registry.pw] Retrieved 30 Jan 2013</ref>
* '''[[Sunrise Period]]''': December 3, 2012 - February 8, 2013. Any individual or company with a registered trademark filed before or on 1st December, 2012 can apply for the Sunrise period. Duplicate applications will be resolved via auctions.
* '''[[Sunrise Period]]''': December 3, 2012 - February 15, 2013. Any individual or company with a registered trademark filed before or on 1st December, 2012 can apply for the Sunrise period. Duplicate applications will be resolved via auctions. The Sunrise period was extended for an additional week, from February 8th to February 15, due to demand.<ref>[http://domainincite.com/11790-sunrise-for-pw-extended-by-a-week Sunrise For PW Extended by A Week, DomainIncite.com]</ref>
[[TM.Biz]], which integrated the Trademark Fact Check service to enable the validation of trademarks for [[New gTLD Program|new gTLDs]], is the trademark validation agent for the .PW Registry. Trademark Fact Check debuted for the [[.xxx]] Sunrise, where it pre-validated thousands of trademarks by searching more than 65 online trademark databases and applying the validation criteria as defined by the .xxx registry. The sunrise system at .PW Registry allows one brand to protect numerous variations, trademarks, and common misspellings and abbreviations through one application.<ref>[http://registry.pw/pw-sunrise-launch/ PW Sunrise Launch, Registry.pw]</ref>
[[TM.Biz]], which integrated the Trademark Fact Check service to enable the validation of trademarks for [[New gTLD Program|new gTLDs]], is the trademark validation agent for the .PW Registry. Trademark Fact Check debuted for the [[.xxx]] Sunrise, where it pre-validated thousands of trademarks by searching more than 65 online trademark databases and applying the validation criteria as defined by the .xxx registry. The sunrise system at .PW Registry allows one brand to protect numerous variations, trademarks, and common misspellings and abbreviations through one application.<ref>[http://registry.pw/pw-sunrise-launch/ PW Sunrise Launch, Registry.pw]</ref>
* '''[[Landrush Period]]''': February 18, 2013 - March, 18, 2013. Hundreds of generic and premium domains will be released. Parties interesting in developing and utilizing .PW domains are invited to contact the Registry for strategic partnership opportunities. Contended applications will be handled through auction.
* '''[[Landrush Period]]''': February 18, 2013 - March 22, 2013. Hundreds of generic and premium domains will be released. Parties interesting in developing and utilizing .PW domains are invited to contact the Registry for strategic partnership opportunities. Contended applications will be handled through auction. The landrush period was extended from an original end date of March 18th to accomodate its growing list of registrars and interest in the extension.
* '''General Availability''' March 25, 2013. Domains are available on a first-come-first-serve basis.
.PW added an innovative step to its landrush phase, supplying a list of premium domains at the opening of the phase rather than reserving them to be released and bit on later, which is generally the case. It is expected that there will be more than one applicant for the premium names and so the price will be decided via auction rather than at the standard landrush application/registration price.<ref>[http://domainincite.com/11838-how-pw-signed-up-more-launch-registrars-than-xxx How PW Signed Up More Launch Registrars than XXX, DomainIncite.com]</ref>
* '''General Availability''' March 25, 2013. Domains are available on a first-come-first-serve basis. The registry announced that 50,000 domains had been registered in 3 weeks, with 4,000 names registered in its first 30 minutes of General Availability. It notes that this makes it the most successful TLD launch since [[.xxx]].<ref>[http://www.thedomains.com/2013/04/23/pw-gets-over-50000-registration-in-just-3-weeks/ PW Gets Over 50000 registration in just 3 weeks, TheDomains.com] Published April 23rd, Retrieved April 29th</ref>
==Developments==
A few months after the string was made available to the general public, spammers were widely abusing the domain, causing security companies to issue warnings to customers or block the domain wholesale. [[Directi]] stated that it has a zero-tolerance policy to spam and is fighting back, including deactivating about 5,000 domains for breaching its anti-abuse policy. The company also noted that such levels of spam are commonplace since spammers generally start using a new TLDs immediately while the general public is slower to register new TLDs.<ref>[http://domainincite.com/12895-directi-fighting-massive-pw-spam-outbreak Directi fighting Massive Spam Outbreak, Domain Incite] Retrieved 13 Sept 2013</ref>
==References==
==References==
{{reflist}}
{{reflist}}
[[Category:Registries]]
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