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'''.pw - The Professional Web''' is the re-launched [[registry]] for the [[ccTLD#Open ccTLD|Open ccTLD]] for Palau, [[.pw]]. The Professional Web is a subsidiary of [[Directi]], which operates prominent registrars, hosting companies, and development companies, and is also an applicant for 30 [[New gTLD Program|new gTLDs]]. Despite these applications, the launching of the now-open ccTLD represents the Directi group's first active [[registry]] operation. The official launch of the [[TLD]] is [[ICANN 45]] in Toronto.
'''.pw - The Professional Web''' is the re-launched [[registry]] for the [[ccTLD#Open ccTLD|Open ccTLD]] for Palau, [[.pw]]. The Professional Web is a subsidiary of [[Directi]], which operates prominent registrars, hosting companies, and development companies, and is also an applicant for 30 [[New gTLD Program|new gTLDs]]. Despite these applications, the launching of the now-open ccTLD represents the Directi group's first active [[registry]] operation. The official launch of the [[TLD]] is [[ICANN 45]] in Toronto.
'''The extension is currently in its [[Sunrise Period]], with over 70 registrars offering registration. Learn more [http://registry.pw/pw-sunrise-launch/ here].'''
Major selling points for the extension will be its relatively low-price, and the vast amount of quality domain names available. Further uncertainty over the timeline of [[ICANN]]'s new gTLD program gives the company an opportunity to target entities feeling constricted by the lack of quality domain names in other, more saturated TLDs.
Major selling points for the extension will be its relatively low-price, and the vast amount of quality domain names available. Further uncertainty over the timeline of [[ICANN]]'s new gTLD program gives the company an opportunity to target entities feeling constricted by the lack of quality domain names in other, more saturated TLDs.
While the Directi group includes its own registrars, such as [[LogicBoxes]] and [[ResellerClub]], it is also looking for other registrars to sell .pw.<ref>[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW As an open TLD], DomainIncite.com.</ref>
While the Directi group includes its own registrars, such as [[LogicBoxes]] and [[ResellerClub]], it is also looking for other registrars to sell .pw.<ref>[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW As an open TLD], DomainIncite.com.</ref>
* '''[[Sunrise Period]]''': December 3, 2012 - February 8, 2013. Any individual or company with a registered trademark filed before or on 1st December, 2012 can apply for the Sunrise period. Duplicate applications will be resolved via auctions.
* '''[[Sunrise Period]]''': December 3, 2012 - February 8, 2013. Any individual or company with a registered trademark filed before or on 1st December, 2012 can apply for the Sunrise period. Duplicate applications will be resolved via auctions.
[[TM.Biz]], which integrated the Trademark Fact Check service to enable the validation of trademarks for [[New gTLD Program|new gTLDs]], is the trademark validation agent for the .PW Registry. Trademark Fact Check debuted for the [[.xxx]] Sunrise, where it pre-validated thousands of trademarks by searching more than 65 online trademark databases and applying the validation criteria as defined by the .xxx registry. The sunrise system at .PW Registry allows one brand to protect numerous variations, trademarks, and common misspellings and abbreviations through one application.<ref>[http://registry.pw/pw-sunrise-launch/ PW Sunrise Launch, Registry.pw]</ref>
* '''[[Landrush Period]]''': February 18, 2013 - March, 18, 2013. Hundreds of generic and premium domains will be released. Parties interesting in developing and utilizing .PW domains are invited to contact the Registry for strategic partnership opportunities. Contended applications will be handled through auction.
* '''[[Landrush Period]]''': February 18, 2013 - March, 18, 2013. Hundreds of generic and premium domains will be released. Parties interesting in developing and utilizing .PW domains are invited to contact the Registry for strategic partnership opportunities. Contended applications will be handled through auction.
* '''General Availability''' March 25, 2013. Domains are available on a first-come-first-serve basis.
* '''General Availability''' March 25, 2013. Domains are available on a first-come-first-serve basis.