Changes

| keypeople      = [[Bhavin Turakhia]], CEO Directi Group<br>[[Sandeep Ramchandani]], Director of Strategic Parnterships, Directi

| keypeople      = [[Bhavin Turakhia]], CEO Directi Group<br>[[Sandeep Ramchandani]], Director of Strategic Parnterships, Directi

}}

}}

'''.pw - The Professional Web''' is the re-launched [[registry]] for the [[ccTLD#Open ccTLD|Open ccTLD]] for Palau, [[.pw]]. The Professional Web is a subsidiary of [[Directi]], which operates prominent registrars, hosting, and development companies, and is also an applicant for 30 [[New gTLD Program|new gTLDs]]. Despite these applications, the launching of the now-open ccTLD represents the Directi group's first active [[registry]] operation. The official launch of the [[TLD]] is [[ICANN 45]] in Toronto.  

'''.pw - The Professional Web''' is the re-launched [[registry]] for the [[ccTLD#Open ccTLD|Open ccTLD]] for Palau, [[.pw]]. The Professional Web is a subsidiary of [[Directi]], which operates prominent registrars, hosting companies, and development companies, and is also an applicant for 30 [[New gTLD Program|new gTLDs]]. Despite these applications, the launching of the now-open ccTLD represents the Directi group's first active [[registry]] operation. The official launch of the [[TLD]] is [[ICANN 45]] in Toronto.  

Major selling points for the extension will be the relatively low-price, and the vast amount of quality domain names available. Further uncertainty over the timeline of [[ICANN]]'s new gTLD program gives the company an opportunity to target entities feeling constricted by the lack of quality domain names in other, saturated TLDs. Directi CEO, [[Bhavin Turakhia]], said in the .pw re-launch press release: "The top generics are running in a depleted state. In over 70% of the cases, consumers are unable to

Major selling points for the extension will be its relatively low-price, and the vast amount of quality domain names available. Further uncertainty over the timeline of [[ICANN]]'s new gTLD program gives the company an opportunity to target entities feeling constricted by the lack of quality domain names in other, more saturated TLDs.

obtain a name of first choice, and must settle for longer, less memorable names. Moreover, for these unattractive names, they will pay more and more each year as incumbent gTLDs continue to raise prices. .pw aims to meet the global demand for shorter, first choice names at a reasonable price."<ref>[http://www.thedomains.com/2012/10/08/directi-to-launch-the-pw-the-professional-web-cctld-at-icann-toronto/ Directi to Launch the pw The Professional Web ccTLD at ICANN Toronto, TheDomains.com]</ref>

 

Directi CEO, [[Bhavin Turakhia]], said in the .pw re-launch press release: "The top generics are running in a depleted state. In over 70% of the cases, consumers are unable to obtain a name of first choice, and must settle for longer, less memorable names. Moreover, for these unattractive names, they will pay more and more each year as incumbent gTLDs continue to raise prices. .pw aims to meet the global demand for shorter, first choice names at a reasonable price."<ref>[http://www.thedomains.com/2012/10/08/directi-to-launch-the-pw-the-professional-web-cctld-at-icann-toronto/ Directi to Launch the pw The Professional Web ccTLD at ICANN Toronto], TheDomains.com. Published 2012 October 8.</ref>

===Background===

===Background===

The .pw ccTLD was delegated to the Pacific island nation of Palau in 1997.<ref>[http://www.iana.org/reports/2003/pw-report-30jun03.html PW Report 30 Jun 03, IANA.org]</ref> It has been redelegated a number of times, and [[Directi]] obtained exclusive rights over the .pw - The Professional Web in 2004 from [[EnCirca]], the [[registrar]] that originally launched the eponymous acronym. Prior plans for the ccTLD were to create a bundled social media and messaging product, though that project did not come to fruition, and so the ccTLD has seen little registration and is consequently now open for wide growth.

The .pw ccTLD was delegated to the Pacific island nation of Palau in 1997.<ref>[http://www.iana.org/reports/2003/pw-report-30jun03.html PW Report 30 Jun 03], IANA.org. Published 2003 June 30.</ref> It has been redelegated a number of times, and [[Directi]] obtained exclusive rights over .pw - The Professional Web in 2004 from [[EnCirca]], the [[registrar]] that originally launched the eponymous acronym. Prior plans for the ccTLD were to create a bundled social media and messaging product, though that project did not come to fruition, and so the ccTLD has seen little registration and is consequently now open for wide growth.

===Relaunch===

===Relaunch===

The new operations under [[Directi]] of .pw The Professional Web entails relaunching the [[ccTLD]] as an [[ccTLD#Open ccTLD|Open ccTLD]]. An open ccTLD is one that is available for registration outside of the nation that it designates, in this case Palau. The official relaunch of .pw as an open ccTLD is [[ICANN 45]] in Toronto, which runs the week of October 13, 2012. The Professional web was an ICANN-meeting sponsor.<ref>[http://toronto45.icann.org/meetings/toronto2012/materials-published-02oct12-en.htm Toronto 2012, Toronto45.ICANN.org]</ref> This will then be followed by a [[gTLD]] style launch, which includes a 68 day [[Sunrise Period]] in early December 2012, and a month long [[Landrush Period]] in February, 2013.

The new operations under [[Directi]] of .pw The Professional Web entails relaunching the [[ccTLD]] as an [[ccTLD#Open ccTLD|Open ccTLD]]. An open ccTLD is one that is available for registration outside of the nation that it designates, in this case Palau. The official relaunch of .pw as an open ccTLD was [[ICANN 45]] in Toronto, which ran the week of October 13, 2012. The Professional Web was an ICANN-meeting sponsor.<ref>[http://toronto45.icann.org/meetings/toronto2012/materials-published-02oct12-en.htm Toronto 2012]. ICANN. Published 2012 October 2.</ref> This will then be followed by a [[gTLD]] style launch, which includes a 68 day [[Sunrise Period]] in early December 2012, and a month-long [[Landrush Period]] in February 2013.

Technical registry functions will be handled by [[CentralNic]], which will support [[DNSSEC]], [[IPv6]], and multiple [[IDN]]s.

Technical registry functions will be handled by [[CentralNic]], which will support [[DNSSEC]], [[IPv6]], and multiple [[IDN]]s.

While the Directi group includes its own registrars, such as [[LogicBoxes]] and [[ResellerClub]], it is also looking for other registrars to sell .pw.<ref>[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW As an open TLD, DomainIncite.com]</ref>

While the Directi group includes its own registrars, such as [[LogicBoxes]] and [[ResellerClub]], it is also looking for other registrars to sell .pw.<ref>[http://domainincite.com/10705-directi-to-relaunch-pw-as-an-open-tld Directi to Relaunch PW As an open TLD], DomainIncite.com.</ref>

* '''[[Sunrise Period]]''': December 3, 2012 - February 8, 2013. Any individual or company with a registered trademark filed before or on 1st December, 2012 can apply for the Sunrise period. Duplicate applications will be resolved via auctions.

* '''[[Sunrise Period]]''': December 3, 2012 - February 8, 2013. Any individual or company with a registered trademark filed before or on 1st December, 2012 can apply for the Sunrise period. Duplicate applications will be resolved via auctions.