.qvc

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Status:	Proposed
Registry Provider:	Neustar
Type:	Brand TLD
Priority #:	238 - QVC, Inc.

.qvc is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is QVC, Inc.

Application Details

The following is excerpted from the applicant response to question #18:

"QVC is one of the largest multimedia retailers in the world. Broadcasting live 24 hours a day, 364 days a year, QVC markets and sells a wide variety of consumer products in the U.S. and several foreign countries primarily through live televised shopping programs and via the Internet through its U.S. and international websites. Due to its global operations, QVC is recognized worldwide for the quality of the products and services offered in connection with the QVC trademark. In 2011, QVC’s net revenue totaled approximately $8.3 billion, which resulted in net income of more than $1.1 billion.

QVC programming is divided into segments that are televised live with a host who presents the merchandise, sometimes with the assistance of a guest who is knowledgeable about the merchandise, and conveys product information to QVC’s viewers. Broadcasting around the globe, QVC’s shopping program reaches millions of consumers each day. In the United States, QVC’s shopping program is telecast live 24 hours a day to approximately 100 million homes. Outside of the United States, QVC’s shopping network reaches approximately 24 million households in the United Kingdom and the Republic of Ireland; approximately 40 million households throughout Germany and Austria; approximately 26 million households in Japan; and approximately 20 million households in Italy. Moreover, QVC’s global reach continues to grow. For example, QVC recently announced plans to expand into China.

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QVC is still analyzing potential options for the type of second-level domain names that it will use within the .QVC gTLD in order to best develop a namespace that will foster an intuitive, trusted, safe and marketable environment for Internet users and consumers that will provide them with authoritative content and up-to-date brand information. To achieve this goal of a secure and trusted environment, QVC will operate the .QVC gTLD as a closed single-registrant registry to ensure that all second-level domain names in the gTLD will be controlled by QVC and its affiliates."