Changes

{{TLD|

{{TLD|

|logo  =

|logo  =

|status = Proposed

|status = Contract Signed

|manager  =

|manager  =

|country  =  

|country  =  

The .rest gTLD will not only benefit the restaurant industry by allowing its members to obtain the most appropriate domain name possible as their web address – currently difficult and ⁄ or expensive in the traditional TLD space where valuable or appropriate names are no longer available on the primary market – but because the .rest gTLD is designed specifically for restaurants and corollary products and services, it will also direct consumers to the domains they are seeking, thereby reducing consumer confusion. It will assist with the reorganization of the DNS along more intuitive and economical lines and provide a digital signpost directing the public toward restaurant-related domains.  

The .rest gTLD will not only benefit the restaurant industry by allowing its members to obtain the most appropriate domain name possible as their web address – currently difficult and ⁄ or expensive in the traditional TLD space where valuable or appropriate names are no longer available on the primary market – but because the .rest gTLD is designed specifically for restaurants and corollary products and services, it will also direct consumers to the domains they are seeking, thereby reducing consumer confusion. It will assist with the reorganization of the DNS along more intuitive and economical lines and provide a digital signpost directing the public toward restaurant-related domains.  

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Although the term “restaurant” is internationally understood, the 4-letter string “rest” holds more global appeal and is more locally sensitive, being the commencement for the word “restaurant” in 20+ languages (English, Spanish, French, German, Swedish, Danish, Norwegian, Czech, Portuguese, Latvian, Catalan, Galician, Estonian, Polish, Romanian, Dutch, Albanian, Croatian, Lithuanian, and Turkish). Punto 2012 fully supports ICANN’s mission to expand the TLD space and introduce increased competition into new markets and languages, and we believe the adoption of the term – in addition to the .rest gTLD’s support for IDN capability – accomplishes this goal.  

Although the term “restaurant” is internationally understood, the 4-letter string “rest” holds more global appeal and is more locally sensitive, being the commencement for the word “restaurant” in 20+ languages (English, Spanish, French, German, Swedish, Danish, Norwegian, Czech, Portuguese, Latvian, Catalan, Galician, Estonian, Polish, Romanian, Dutch, Albanian, Croatian, Lithuanian, and Turkish). Punto 2012 fully supports ICANN’s mission to expand the TLD space and introduce increased competition into new markets and languages, and we believe the adoption of the term – in addition to the .rest gTLD’s support for IDN capability – accomplishes this goal.  

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iv. In keeping with the spirit of global access, innovation, and competition promoted by the .rest gTLD and by the applicant, Punto 2012 believes that the registration of domains should be open to all parties for legitimate purposes. Due to the specific and descriptive nature of the string, it is expected that parties from outside the restaurant industry will not be interested in registering domain names; however, we do not wish to impose validation criteria as we believe it would only increase cost and restrict innovation – which goes against ICANN’s and our goals for the TLD."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/445 Application Download, gTLDresult.ICANN.org] Retrieved 19 Feb 2013</ref>

iv. In keeping with the spirit of global access, innovation, and competition promoted by the .rest gTLD and by the applicant, Punto 2012 believes that the registration of domains should be open to all parties for legitimate purposes. Due to the specific and descriptive nature of the string, it is expected that parties from outside the restaurant industry will not be interested in registering domain names; however, we do not wish to impose validation criteria as we believe it would only increase cost and restrict innovation – which goes against ICANN’s and our goals for the TLD."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/445 Application Download, gTLDresult.ICANN.org] Retrieved 19 Feb 2013</ref>

==References==

==References==

{{reflist}}

{{reflist}}

[[Category:TLD]]

[[Category:TLD]]

[[Category:Food & Drink New gTLDs|rest]]

[[Category:Food & Drink New gTLDs|rest]]