Changes

SOHU properties consist of sophisticated Chinese language Web navigational capabilities, approximately 40 content channels, Web-based communication and community services. Its regional Websites have extensive reach across China. As of December 31, 2010, it had approximately 1,600 content partners, which enable the Company to provide a wide range of content offerings.

SOHU properties consist of sophisticated Chinese language Web navigational capabilities, approximately 40 content channels, Web-based communication and community services. Its regional Websites have extensive reach across China. As of December 31, 2010, it had approximately 1,600 content partners, which enable the Company to provide a wide range of content offerings.

Currently, the domains in SOHU have three major applications: a) majority of domains are under the main domain .sohu.com, including the popular business of SOHU (e.g. micro blog, video, photo album); traditional channels (e.g. news, sports and auto) and regional portals(e.g. Guangzhou, shanghai), which are content and social network dominated; b)the search and software products are under the domain .sogou.com, including search portals, browser and input method; c)the functional portal brands have own channels under the .sohu.com as well as their independent domains.

Currently, the domains in SOHU have three major applications: a) majority of domains are under the main domain .sohu.com, including the popular business of SOHU (e.g. micro blog, video, photo album); traditional channels (e.g. news, sports and auto) and regional portals(e.g. Guangzhou, shanghai), which are content and social network dominated; b)the search and software products are under the domain .sogou.com, including search portals, browser and input method; c)the functional portal brands have own channels under the .sohu.com as well as their independent domains.

SOHU found it difficult to manage its domain name portfolio and maintain a consistent and secure brand image which is currently scattered across several different TLDs, therefore, SOHU is applying for .sohu which is commonly known shorten Chinese name for SOHU to grasp the opportunity of new gTLD to promote its online brand. Through this gTLD, SOHU will be able to protect its brand and deliver the right impression and message to the end users, thus becoming the brand protection and brand building mechanism that the company deserves to have in this modern age of the internet. Furthermore, .sohu will have a multiplier effect on SOHUʹs efforts to expand and promote its range of business globally.

SOHU found it difficult to manage its domain name portfolio and maintain a consistent and secure brand image which is currently scattered across several different TLDs, therefore, SOHU is applying for .sohu which is commonly known shorten Chinese name for SOHU to grasp the opportunity of new gTLD to promote its online brand. Through this gTLD, SOHU will be able to protect its brand and deliver the right impression and message to the end users, thus becoming the brand protection and brand building mechanism that the company deserves to have in this modern age of the Internet. Furthermore, .sohu will have a multiplier effect on SOHUʹs efforts to expand and promote its range of business globally.

The .sohu is planned to be used for SOHUʹs internal business, mainly focuses on the subsidiaries and product lines of SOHU. At present, SOHU has 30 subsidiaries, and several important product lines, including SOHU, Sogou, Changyou, Focus, Chinaren, Go2map, 17173. The existing domains of these subsidiaries and product lines will be gradually integrated under .sohu, without affecting usersʹ usage habits. In addition to these main product lines, .sohu can be used for other purposes as follows: a) special reports for certain significant news or events made by SOHU, such as sars.sohu for the reports of SARS; b) large activities or projects held by SOHU, such as dream2009.sohu, cma.sohu (Chinese Music Award); c)communities about celebrities or superstars, including their archives, photos, news, works or fans club, such as dlj.sohu for the community of the famous singer Deng Lijun; d)the fist products or portals of SOHU, such as ldj.sohu for the MMORPG named Lu Ding Ji developed by Changyou; e) the sports events or competitions in certain place or year, such as 2012.sohu for the London 2012 Olympic Games.

The .sohu is planned to be used for SOHUʹs internal business, mainly focuses on the subsidiaries and product lines of SOHU. At present, SOHU has 30 subsidiaries, and several important product lines, including SOHU, Sogou, Changyou, Focus, Chinaren, Go2map, 17173. The existing domains of these subsidiaries and product lines will be gradually integrated under .sohu, without affecting usersʹ usage habits. In addition to these main product lines, .sohu can be used for other purposes as follows: a) special reports for certain significant news or events made by SOHU, such as sars.sohu for the reports of SARS; b) large activities or projects held by SOHU, such as dream2009.sohu, cma.sohu (Chinese Music Award); c)communities about celebrities or superstars, including their archives, photos, news, works or fans club, such as dlj.sohu for the community of the famous singer Deng Lijun; d)the fist products or portals of SOHU, such as ldj.sohu for the MMORPG named Lu Ding Ji developed by Changyou; e) the sports events or competitions in certain place or year, such as 2012.sohu for the London 2012 Olympic Games.

According to the plan of .sohu, SOHU expects .sohu to have 2,000 domain names by the third year of operation at a price of $20 per domain per year. Three stages of domain registration are divided. In the first year of operation, domains of SOHUʹs subsidiaries, principal product lines and channels are planned to be registered, which will be about 1,000 domain registrations. In the second year, domains of SOHUʹs all product lines are planned to be registered and leads to 1,500 domain registrations. In the third year, all new-increased product lines are intended to be registered and result 2,000 domain registrations in total.  

According to the plan of .sohu, SOHU expects .sohu to have 2,000 domain names by the third year of operation at a price of $20 per domain per year. Three stages of domain registration are divided. In the first year of operation, domains of SOHUʹs subsidiaries, principal product lines and channels are planned to be registered, which will be about 1,000 domain registrations. In the second year, domains of SOHUʹs all product lines are planned to be registered and leads to 1,500 domain registrations. In the third year, all new-increased product lines are intended to be registered and result 2,000 domain registrations in total.