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The following is excerpted from the applicant's reply to question #18:

The following is excerpted from the applicant's reply to question #18:

"he Saudi Telecommunication Group (“STC”) has chosen to apply for the TLD to promote awareness of its services and products and facilitate the digital growth and physical expansion of STC. The TLD will control and protect STC and its Trademarks by providing an official digital hub for consumers worldwide as well as fostering consumer trust by creating a secure and technically stable zone.  STC’s mission requires it to exceed customers’ expectations in order to collectively reach new horizons, and the company is confident that the deployment of the TLD will enable it to do so.  STC is also confident that the TLD will allow the company not only to achieve its own goals but also contribute to ICANNʹs commitment to innovation, consumer protection, security, and stability across new markets.  

"The Saudi Telecommunication Group (“STC”) has chosen to apply for the TLD to promote awareness of its services and products and facilitate the digital growth and physical expansion of STC. The TLD will control and protect STC and its Trademarks by providing an official digital hub for consumers worldwide as well as fostering consumer trust by creating a secure and technically stable zone.  STC’s mission requires it to exceed customers’ expectations in order to collectively reach new horizons, and the company is confident that the deployment of the TLD will enable it to do so.  STC is also confident that the TLD will allow the company not only to achieve its own goals but also contribute to ICANNʹs commitment to innovation, consumer protection, security, and stability across new markets.  

Headquartered in Riyadh, Saudi Arabia, STC provides integrated mobile, fixed, and broadband communications services to over 126 million subscribers in 10 markets (34 million in Saudia Arabia alone).  It is the largest telecommunications company by market capitalization, total revenue, and number of employees in the Arab State region and ranks 14th among telecommunications companies worldwide.  Strong leadership coupled with strategic investments have increased shareholder value and enabled STC to provide 98% coverage and the introduction of new products and services (3G, 3.5G, LTE, BlackBerry, IPTV, MMS) in Saudi Arabia while successfully expanding into foreign markets (Kuwait, Bahrain, Indonesia, India, South Africa, Turkey, Malaysia, Lebanon, and Jordan).  STC has built sophisticated networks and used advanced technologies to provide quality service and achieve the company’s goal of consumer satisfaction.  The introduction of innovative technologies such as fibre optic broadband service and InVISION, a pioneering multimedia service, as well as its expansion program directly mirrors ICANN’s commitment to the extension of choice and the promotion of secure and stable technology across new and emerging markets.     

Headquartered in Riyadh, Saudi Arabia, STC provides integrated mobile, fixed, and broadband communications services to over 126 million subscribers in 10 markets (34 million in Saudia Arabia alone).  It is the largest telecommunications company by market capitalization, total revenue, and number of employees in the Arab State region and ranks 14th among telecommunications companies worldwide.  Strong leadership coupled with strategic investments have increased shareholder value and enabled STC to provide 98% coverage and the introduction of new products and services (3G, 3.5G, LTE, BlackBerry, IPTV, MMS) in Saudi Arabia while successfully expanding into foreign markets (Kuwait, Bahrain, Indonesia, India, South Africa, Turkey, Malaysia, Lebanon, and Jordan).  STC has built sophisticated networks and used advanced technologies to provide quality service and achieve the company’s goal of consumer satisfaction.  The introduction of innovative technologies such as fibre optic broadband service and InVISION, a pioneering multimedia service, as well as its expansion program directly mirrors ICANN’s commitment to the extension of choice and the promotion of secure and stable technology across new and emerging markets.     

The term “stc group” is associated with a vast array of products and services related to STC and they include but are not limited to:  mobile and fixed line communications; broadband; and multimedia broadcasting. As a result, millions of internet users and consumers worldwide associate the term “stc group” with Saudi Telecommunication Group, and this number is only projected to increase with the forecast expansion of STC throughout its target market.  STC holds Trademarks in multiple jurisdictions including Saudi Arabia, ensuring not only the protection of the brand but also its public recognition.

The term “stc group” is associated with a vast array of products and services related to STC and they include but are not limited to:  mobile and fixed line communications; broadband; and multimedia broadcasting. As a result, millions of internet users and consumers worldwide associate the term “stc group” with Saudi Telecommunication Group, and this number is only projected to increase with the forecast expansion of STC throughout its target market.  STC holds Trademarks in multiple jurisdictions including Saudi Arabia, ensuring not only the protection of the brand but also its public recognition.