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|status = Delegated

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'''.taobao''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Alibaba Group Holding Limited]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

'''.taobao''' is a [[Brand TLD]] delegated in [[ICANN]]'s [[New gTLD Program]]. [[Alibaba Group Holding Limited]]'s application succeeded and the TLD was delegated to the [[Root Zone]] on 21 January 2016.<ref>[http://newgtlds.icann.org/en/program-status/delegated-strings .TAOBAO Delegation. Retrieved 22 Jan 2016.]</ref><ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

==Application Details==

==Application Details==

The following is excerpted from the applicant's response to question #18:

The following is excerpted from the applicant's response to question #18:

In May 2003, Alibaba Group founded the brand “TAOBAO” (in Chinese “淘宝”) at www.taobao.com (also known as “淘宝网” in Chinese), a Chinese language B2C and C2C Internet retail platform, focused on Chinese consumers but also available to consumers outside the PRC through the services of various agents. In the last eight years, the B2C and C2C platform operated under the “TAOBAO” brand (the ʺTaobao Marketplaceʺ) has grown to become Chinaʹs largest online retail platform and the primary online shopping destination in the PRC. The Taobao Marketplace’s transaction volume exceeded RMB200 billion (US$29 billion) in 2009. According to government statistics, online retail equaled approximately 1.98% of the PRC’s total retail trade in 2009. According to China Internet Network Information Center (CNNIC), the PRC had 485 million Internet users as of June 30, 2011. The Taobao Marketplace currently holds more than 370 million registered users and over 800 million product listings showcased on its websites.  The Taobao Marketplace receives more than 50 million unique visitors daily and is one of the world’s top 20 most visited websites according to the Alexa and DoubleClick Ad Planner by Google, Inc.

In May 2003, Alibaba Group founded the brand “TAOBAO” (in Chinese “淘宝”) at www.taobao.com (also known as “淘宝网” in Chinese), a Chinese language B2C and C2C Internet retail platform, focused on Chinese consumers but also available to consumers outside the PRC through the services of various agents. In the last eight years, the B2C and C2C platform operated under the “TAOBAO” brand (the ʺTaobao Marketplaceʺ) has grown to become Chinaʹs largest online retail platform and the primary online shopping destination in the PRC. The Taobao Marketplace’s transaction volume exceeded RMB200 billion (US$29 billion) in 2009. According to government statistics, online retail equaled approximately 1.98% of the PRC’s total retail trade in 2009. According to China Internet Network Information Center (CNNIC), the PRC had 485 million Internet users as of June 30, 2011. The Taobao Marketplace currently holds more than 370 million registered users and over 800 million product listings showcased on its websites.  The Taobao Marketplace receives more than 50 million unique visitors daily and is one of the world’s top 20 most visited websites according to the Alexa and DoubleClick Ad Planner by Google, Inc.

In line with Alibaba’s mission and purpose for the .TAOBAO gTLD, it is first and foremost important for Alibaba to safeguard and protect its key “TAOBAO” brand and trademark at the top level of the DNS’ hierarchy. Such protection does not only extend to the actual registration, delegation and use of the TLD, but also to the domain names that are registered therein, and how these domain names are used.

In line with Alibaba’s mission and purpose for the .TAOBAO gTLD, it is first and foremost important for Alibaba to safeguard and protect its key “TAOBAO” brand and trademark at the top level of the DNS’ hierarchy. Such protection does not only extend to the actual registration, delegation and use of the TLD, but also to the domain names that are registered therein, and how these domain names are used.

Therefore, parties who are not Alibaba or – insofar and to the extent Alibaba deems appropriate – an affiliate will not be entitled to register domain names in the .TAOBAO gTLD.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1517 Application Download, gTLDresult.ICANN.org] Retrieved 26 Feb 2013</ref>

Therefore, parties who are not Alibaba or – insofar and to the extent Alibaba deems appropriate – an affiliate will not be entitled to register domain names in the .TAOBAO gTLD.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1517 Application Download, gTLDresult.ICANN.org] Retrieved 26 Feb 2013</ref>

==References==

==References==

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[[Category:TLD]]

[[Category:TLD]]