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The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.<ref>[https://gacweb.icann.org/download/attachments/22938690/Theatre-AU-3558.pdf?version=1&modificationDate=1353433383000 Theatre AU, GACweb.ICANN.org]</ref>
The warning states that the applicant is "seeking exclusive access to a common generic string .. that relates to a broad market sector," which Ms. Dryden notes could have unintended consequences and a negative impact on competition.<ref>[https://gacweb.icann.org/download/attachments/22938690/Theatre-AU-3558.pdf?version=1&modificationDate=1353433383000 Theatre AU, GACweb.ICANN.org]</ref>
===Application Details===
The following is excerpted from the applicant's response to question #18:
"The mission of .theatre is to provide diverse internet users an enhanced online experience while enriching society with artistic and cultural diversity through high quality content, information and authentic connected experiences centered on live theatre, musicals, opera, ballet and other performing arts, Broadway, and other related concepts, topics and activities. .theatre will be a branded top level domain operated by KBE GTLD Holding Inc., a wholly-owned subsidiary of Key Brand Entertainment (KBE), and intends to function, per the ICANN-Registry Operator Registry Agreement, as a Specification 9 exempt system that will seek to provide internet users with the confidence that all of the programming, information, social media, shopping and⁄or lifestyle opportunities found on the .theatre branded top level domain is authentic, genuine, safe, trusted, and secure and affiliated with the KBE’s broadway.com brand."<ref>[https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/287 Application Download, gTLDresult.ICANN.org]March 19 2013</ref>
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