Status: Proposed
Registry Provider: Neustar
Type: Brand TLD
Priority #: 445 - The TJX Companies, Inc.

More information: NTLDStatsLogo.png

.tjmaxx is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is The TJX Companies, Inc.[1]

Application Details

The following is excerpted from the applicant's response to question #18:

"The .tjmaxx registry will be a standard, not a community-based, registry open only to TJX. For the avoidance of doubt, TJX has no current plans for any third parties to register domain names in the second level of the .tjmaxx registry. TJX intends to limit registration and use of .tjmaxx gTLD to only TJX as the single registrant. There will be no market for second level registrations.

TJX is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, ranking 119 in the most recent Fortune 500 listings. TJX had nearly $22 billion in revenues in 2010, more than 2,800 stores in six countries, and more than 160,000 employees worldwide.

TJX seeks to become the registry for the .tjmaxx top level domain name. The new gTLD, .tjmaxx, corresponds to the T.J. MAXX trademark which is registered to TJX in various countries throughout the world."[2]