Status: Delegated
Registry Provider: ARI Registry Services
Type: Brand TLD
Priority #: 782 - Toyota

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.toyota is a Brand TLD delegated in ICANN's New gTLD Program. Toyota manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 26 July, 2015.[1] .[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"The TLD is intended to benefit Internet users by enabling TOYOTA MOTOR CORPORATION (hereinafter referred to as ʺThe Companyʺ) to communicate more easily and effectively with all Internet users, and particularly with The Companyʹs numerous customers, employees and affiliates. The TLD will become a supporting branding, technology and services platform for The Companyʹs mission and its businesses.

The Company is a long established and well-known multinational corporation, with a history spanning more than 75 years. It was founded in 1937 and its headquarters are located in Aichi, Japan. The Company is currently comprised of a group of 15 subsidiary companies, and 50 overseas manufacturing companies located in 26 countries. The Company undertakes business in over 170 countries with a total workforce of 317,716 employees (as of March 31, 2011, consolidated basis).

The Company is considered to be one of the leading companies in motor vehicle production and sales. The net sales for the fiscal year ended March 31, 2011 were up to JPY18,993,600,000,000 (consolidated basis).

The Company has established a long term, sustainable vision for the development of its business and its strong Internet presence, along with technologies such as the World Wide Web and email, are central to this development. This is also reflected by the Company’s domain portfolio, of over 300 domains. The Company envisions that the .TOYOTA and the domain names registered under it will provide a great opportunity to interact online with current and potential customers and stakeholders.

The brand ʺTOYOTAʺ is the name of the company itself and is a well-known multinational corporate brand. In addition it is a motor vehicle brand The Company develops. This brand was established simultaneously at the time The Company was founded. The Company adopted describing this brand using the English alphabet in 1977 because of its business expansion overseas. This brand is considered to be a title which represents the corporate brand at the present time. The Company has registered this corporate brand in up to 170 countries and⁄or trademark jurisdictional regions. This corporate brand serves to clearly remind general customers of the companyʹs goods and services.

The .TOYOTA Registry will provide an Internet space, under the control of The Company, to allow for the distribution and exchange of information among The Company and its stakeholders by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .TOYOTA domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, SEO, marketing and consulting services.

The Company initially intends to reserve all names within the TLD for itself, and to primarily use any of those domain names for promotional and navigational purposes relating to The Companyʹs online presence and⁄or provision of goods and services.

Eventually, though not likely for at least three years post-delegation, The Company anticipates the possibility that Affiliates could license the use of domains within the TLD from The Company. However, such licenses could only be made via contract which limits the use of the domain name to purposes specified by The Company. Such terms would be enforced via monitoring and quick action to mitigate any negative effects of any such abuse, if any. Licenses of the domain names could be revoked by The Company at any time, for any reason."[3]