Changes

.XYZ is intended to be a truly generic gTLD. It is not targeted toward any particular class of registrant and aims to be the default choice for any registrant seeking a memorable and generic gTLD. According to it's application, .XYZ's goals include "[o]ffering a range of highly valued cross-industry domain names," "provid[ing] business owners across multiple verticals a cost-effective means of establishing a viable online presence," "allowing these entities to register names that are appropriate to their business name or service offering," "a reduction in the price spent on obtaining domain names" and "increased competition within the online space." <ref>.XYZ application response to question #18</ref>

.XYZ is intended to be a truly generic gTLD. It is not targeted toward any particular class of registrant and aims to be the default choice for any registrant seeking a memorable and generic gTLD. According to it's application, .XYZ's goals include "[o]ffering a range of highly valued cross-industry domain names," "provid[ing] business owners across multiple verticals a cost-effective means of establishing a viable online presence," "allowing these entities to register names that are appropriate to their business name or service offering," "a reduction in the price spent on obtaining domain names" and "increased competition within the online space." <ref>.XYZ application response to question #18</ref>

In a press-release posted August 10, 2015, Google co-founder Larry Page revealed that the company, now recognized as [[Alphabet]] will use the .xyz extension (as abc.xyz) . This new extension use by one of the largest Internet conglomerates is seen by many as a significant validation of the domain industry and its efforts to broaden usage from [[.com]] to more carefully defined extensions. <ref>http://googleblog.blogspot.co.uk/2015/08/google-alphabet.html</ref> <ref>http://googleblog.blogspot.co.uk/2015/08/google-alphabet.html</ref> <ref>https://abc.xyz/</ref>

In a press-release posted August 10, 2015, Google co-founder Larry Page revealed that the company, now recognized as [[Alphabet]] will use the .xyz extension (as abc.xyz). This new extension use by one of the largest Internet conglomerates is seen by many as a significant validation of the domain industry and its efforts to broaden usage from [[.com]] to more carefully defined extensions. <ref>http://googleblog.blogspot.co.uk/2015/08/google-alphabet.html</ref> <ref>http://googleblog.blogspot.co.uk/2015/08/google-alphabet.html</ref> <ref>https://abc.xyz/</ref>

==Marketing==

==Marketing==