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→ANA & ICANN
As an argument for opposing [[gTLD]]s for brands, ANA says it would be a total disaster for the international business community. Through this program anyone would be able to request a new [[TLD]] with potentially any word.<ref>[http://www.advertisingcompliancelaw.com/2011/08/articles/regulation/association-of-national-advertisers-challenges-icann-authority-to-establish-new-top-level-domains/ AdvertisingComplianceLaw]</ref> ANA has written a letter to [[ICANN]] chairman to review the new [[gTLD]] program once again because it contains some problems that could mean an irreversible harm to the international business.<ref>[http://blog.jothan.com/icann/ana-says-icann-needs-to-conduct-thorough-review-of-conflict-of-interest-policies/ Jothan's Blog]</ref> Although all the ANA members are not in favor of ANA's opposition yet some of them are persuading [[ICANN]] to change their plans<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html DomainNews]</ref> and have demanded [[ICANN]] to sort this problem out with ANA board members.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html DomainNews]</ref>
As an argument for opposing [[gTLD]]s for brands, ANA says it would be a total disaster for the international business community. Through this program anyone would be able to request a new [[TLD]] with potentially any word.<ref>[http://www.advertisingcompliancelaw.com/2011/08/articles/regulation/association-of-national-advertisers-challenges-icann-authority-to-establish-new-top-level-domains/ AdvertisingComplianceLaw]</ref> ANA has written a letter to [[ICANN]] chairman to review the new [[gTLD]] program once again because it contains some problems that could mean an irreversible harm to the international business.<ref>[http://blog.jothan.com/icann/ana-says-icann-needs-to-conduct-thorough-review-of-conflict-of-interest-policies/ Jothan's Blog]</ref> Although all the ANA members are not in favor of ANA's opposition yet some of them are persuading [[ICANN]] to change their plans<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html DomainNews]</ref> and have demanded [[ICANN]] to sort this problem out with ANA board members.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html DomainNews]</ref>
===CRIDO===
Eighty-Seven companies from ANA have created a group and have named it as Coalition for Responsible Internet Domain Oversight - CRIDO. The main focus of this group is to fight [[ICANN]]'s new [[gTLD]] program so that brand owners can be saved of its harmful effects. All the details of this group's activities can be found on the website crido.org. Some major companies are members of CRIDO, including Coca Cola, Smasung, HP, P&G and Dell. The complete list of supporting companies can be seen [http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) here].<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) DomainIncite]</ref>
==School of Marketing==
==School of Marketing==