27,652
edits
Changes
no edit summary
}}
}}
'''ARI Registry Services''' was created In October, 2011, AusRegistry International rebranded. The move was made to underscore its International focus, its brand expansion, and better appeal to non-Austrlian new [[gTLD]] clients. The Aus prefix may have been causing hesitation in some clients, who may have been looking for the benefit of having a more localized company with a global edge, though they already had existing clients spread across 4 continents.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>
ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>
Prior to the move, AusRegistry International had made big moves in integrating itself as an industry power player. It had been chosen by a number of national [[ccTLD]] registries to support their respective services, had become involved in [[IDN]]s, and supported [[ICANN]] and other industry fora as a sponsor.
===Involvement Outside Australia===
===Involvement Outside Australia===