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Line 78: − − ==Business Alliances== − # '''Toys "R" Us'''- A 10 year alliance was created in 2000.<ref>[http://news.bbc.co.uk/2/hi/business/876090.stm Amazon-Toys 'R' Us Alliance]</ref> − # '''Borders Group'''- In 2001 Amazon took-over the online operations of Borders, the second largest bookseller in the US. The company CEO, [[Greg Josefowicz]] believed that Amazon is better at online retail and the partnership will give better service to Borders' online customers.<ref>[http://www.independent.co.uk/news/business/news/amazon-to-take-over-borders-groups-online-bookselling-operations-753385.html Borders-Amazon Alliance]</ref> − #'''Target'''- The company signed and e-commerce agreement in 2001<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=229577&highlight= Amazon-Target Alliance]</ref> − # '''National Basketball Association'''- The partnership was inked in 2003 wherein Amazon will serve as the e-commerce platform for both the men and women's basketball league website.<ref>[http://www.nma.co.uk/features/amazon-signs-deal-to-become-e-tail-partner-to-nbacom/7846.article NBA e-commerce Partnership]</ref> − #'''The Bombay Company'''<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-corporateTimeline Amazon Timeline]</ref> − #'''Diane Von Furstenberg Studio Alliance'''- In 2005 Amazon announced the DVF studios chose Amazon to create and maintain its websites.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=663403&highlight= Amazon-DVF Studios Alliance]</ref> − # '''Sears Canada, Inc.'''- signed an e-commerce alliance with Amazon to develop its online brand and business using the tools and technology provided by Amazon.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=701898&highlight= Amazon-Sears Allliance]</ref>
→Business Alliances
# Canada - Amazon.ca
# Canada - Amazon.ca
# China - www.joyo.com.cn
# China - www.joyo.com.cn
==References==
==References==