Changes

* It will contravene the rights of brand owners

* It will contravene the rights of brand owners

By not addressing these issues ANA has argued that ICANN is not working in the public interest, which is its mandate. As is, ANA believes that ICANN is affectively cornering brand owners in, whereby they must either pay high costs to run a TLD or risk brand dilution.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>

By not addressing these issues, ANA has argued that ICANN is not working in the public interest, which is its mandate. As is, ANA believes that ICANN is effectively cornering brand owners in, whereby they must either pay high costs to run a TLD or risk brand dilution.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLD], DomainNews.com.</ref>

 

 

ANA emphasized that due to the high number of TLDs to be unveiled by ICANN's [[new gTLD Program]], policing TLDs on one-by-one basis will be difficult, and that taking precautions beforehand will be an important step in preventing future [[cybersquatting]] and fraud difficulties. Cited difficulties include the fraudulent use of brand names in secondary domains -- such as when any brand name is paired with the generic domain [[.sucks]] -- or single company ownership of generic domains -- such as if L'Oreal owned [[.hair]], [[.makeup]], or [[.beauty]].<ref name="marketingvox"></ref>

 

Continued Jaffe,  "The cost to companies that want to defensively register domains at the second level could mount easily into the multi-millions of dollars. The costs of defensive registrations also could be economically unfeasible for small and medium sized companies that will face enhanced risks of cybersquatting, typosquatting and phishing in the expanding top level domain universe."<ref name="marketingvox"></ref>

 

===ICANN & Community Response===

===ICANN & Community Response===

ICANN CEO, [[Rod Beckstrom]] has said that ICANN will “vigorously defend” its gTLD program and the multistakeholder model that created it, asserting that “its responsibility [is to the] broad public interest of the global Internet community, rather than to the specific interests of any particular group”.<ref>[http://www.washingtonpost.com/blogs/post-tech/post/icann-responds-to-ana-criticism/2011/08/10/gIQAIork6I_blog.html ICANN Responds to ANA criticism, WashingtonPost.com]</ref>

ICANN CEO, [[Rod Beckstrom]] has said that ICANN will “vigorously defend” its gTLD program and the multistakeholder model that created it, asserting that “its responsibility [is to the] broad public interest of the global Internet community, rather than to the specific interests of any particular group”.<ref>[http://www.washingtonpost.com/blogs/post-tech/post/icann-responds-to-ana-criticism/2011/08/10/gIQAIork6I_blog.html ICANN Responds to ANA criticism], WashingtonPost.com. Published 2011 August 10.</ref>

There has been little sympathy for ANA and CRIDO within the domain industry, even among those who are not supporters of the new [[gTLD]] program. It has been noted by numerous commentators, and even [[ICANN CEO]] [[Rod Beckstrom]], that ANA commented twice on previous drafts on the new gTLD guidebook. They were clearly aware of the program, but failed to create its very loud opposition campaign until about 6 months after the approval of the program, and just a few months before applications are to be accepted.<ref>[http://domainnamewire.com/2011/11/14/why-crido-has-no-cred/ Why CRIDO has no cred, DomainNameWire.com]</ref> The fact is that ICANN had been producing the final program through its [[Multistakeholder Model|multistakeholder model]] for years, and produced a total of 6 draft guidebooks before approving the final version. ANA had the opportunity to participate in this process, as they knew about it, but chose to become only slightly involved.<ref>[http://www.thedomains.com/2011/11/11/the-opposition-to-the-new-gtld-program-is-looking-like-the-fsc-vs-xxx-more-everyday/ The Opposition to the New gTLD Program is looking Like the FSC vs XX Everyday, TheDomains.com]</ref>

There has been little sympathy for ANA and CRIDO within the domain industry, even among those who are not supporters of the new [[gTLD]] program. It has been noted by numerous commentators, and even [[ICANN CEO]] [[Rod Beckstrom]], that ANA commented twice on previous drafts on the new gTLD guidebook. They were clearly aware of the program, but failed to create its very loud opposition campaign until about 6 months after the approval of the program, and just a few months before applications are to be accepted.<ref>[http://domainnamewire.com/2011/11/14/why-crido-has-no-cred/ Why CRIDO has no cred, DomainNameWire.com]</ref> The fact is that ICANN had been producing the final program through its [[Multistakeholder Model|multistakeholder model]] for years, and produced a total of 6 draft guidebooks before approving the final version. ANA had the opportunity to participate in this process, as they knew about it, but chose to become only slightly involved.<ref>[http://www.thedomains.com/2011/11/11/the-opposition-to-the-new-gtld-program-is-looking-like-the-fsc-vs-xxx-more-everyday/ The Opposition to the New gTLD Program is looking Like the FSC vs XX Everyday], TheDomains.com. Published 2011 November 11.</ref>

===Outside Response===

===Outside Response===

It seems their intensive lobbying may have been key in securing a U.S. Senate hearing on new gTLDs, scheduled for December 8th, 2011.<ref>[http://news.dot-nxt.com/2011/12/02/senate-hearing-gtlds Senate Hearing gTLDs, news.dot-nxt.com]</ref><ref>[http://www.brandchannel.com/home/post/2011/12/05/ICANN-gTLD-Senate-Hearing-120511.aspx ICANN gTLD Senate Hearings, BrandChannel.com]</ref> The hearing was convened by the US Senate Committee on Commerce, Science, and Transportation.<ref>[http://www.domainnews.com/en/us-senate-committee-to-hold-hearings-on-new-gtld-concerns.html US Senate Committee to Hold Hearings on New gTLD Concerns, DomainNews.com]</ref> [[Dan Jaffe]], ANA's VP of Government Relations, was announced as a witness ahead of the actual hearing.<ref>[http://domainincite.com/dyson-confirmed-for-new-gtlds-senate-hearing/ Dyson Confirmed for New gTLDs Senate Hearing, DomainIncite.com]</ref>

It seems their intensive lobbying may have been key in securing a U.S. Senate hearing on new gTLDs, scheduled for December 8th, 2011.<ref>[http://news.dot-nxt.com/2011/12/02/senate-hearing-gtlds Senate Hearing gTLDs, news.dot-nxt.com]</ref><ref>[http://www.brandchannel.com/home/post/2011/12/05/ICANN-gTLD-Senate-Hearing-120511.aspx ICANN gTLD Senate Hearings, BrandChannel.com]</ref> The hearing was convened by the US Senate Committee on Commerce, Science, and Transportation.<ref>[http://www.domainnews.com/en/us-senate-committee-to-hold-hearings-on-new-gtld-concerns.html US Senate Committee to Hold Hearings on New gTLD Concerns, DomainNews.com]</ref> [[Dan Jaffe]], ANA's VP of Government Relations, was announced as a witness ahead of the actual hearing.<ref>[http://domainincite.com/dyson-confirmed-for-new-gtlds-senate-hearing/ Dyson Confirmed for New gTLDs Senate Hearing], DomainIncite.com.</ref>

===ANA Members' new gTLD Applications===

===ANA Members' new gTLD Applications===

ANA produced a few YouTube videos calling ICANN's claims of community consensus "lies" and attacking the new gTLD program, and also giving a background to ICANN's program and their, albeit belated, opposition to it. Both of the following videos were produced in November, 2011.

ANA produced a few YouTube videos calling ICANN's claims of community consensus "lies" and attacking the new gTLD program, and also giving a background to ICANN's program and their, albeit belated, opposition to it. Both of the following videos were produced in November, 2011.

<videoflash>ItXF6fI9HNY</videoflash>

{{#ev:youtube|ItXF6fI9HNY}}

<videoflash>Nj-bvBtTO8U</videoflash>

{{#ev:youtube|Nj-bvBtTO8U}}

==Community==

==Community==

==References==

==References==

{{reflist}}

{{reflist}}</div>

[[Category:Associations]]

[[Category:Companies|ANA]]