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Association of National Advertisers (view source)

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The '''Association of National Advertisers''' Inc. is the oldest non-profit trade organization representing the American marketing and advertising community. It offers marketing, consulting and brand building services to its members. Initially built by 45 companies, ANA now consists of more than 400 leading marketing and advertising companies, working with over 10,000 brands.<ref>[http://www.ana.net/about About ANA]</ref> The services provided by the association include legislative leadership, information resources, professional development, business insights and networking opportunities. It has also taken the responsibility of organizing regional meetings and management forums.<ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=10544590 BusinessWeek]</ref> It also offers sponsorship for marketing agencies, consultants, media companies, and PR firms.<ref>[http://www.slideshare.net/ANAPresents SlideShare]</ref>
 
The '''Association of National Advertisers''' Inc. is the oldest non-profit trade organization representing the American marketing and advertising community. It offers marketing, consulting and brand building services to its members. Initially built by 45 companies, ANA now consists of more than 400 leading marketing and advertising companies, working with over 10,000 brands.<ref>[http://www.ana.net/about About ANA]</ref> The services provided by the association include legislative leadership, information resources, professional development, business insights and networking opportunities. It has also taken the responsibility of organizing regional meetings and management forums.<ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=10544590 BusinessWeek]</ref> It also offers sponsorship for marketing agencies, consultants, media companies, and PR firms.<ref>[http://www.slideshare.net/ANAPresents SlideShare]</ref>
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ANA publishes a bi-monthly magazine for its members, which are distributed at national conferences and events. It also publishes an e-magazine for the business community, which analyzes issues such as measuring brand equity, leveraging emerging technologies, establishing best practices in multicultural marketing and expanding global marketing.<ref>[http://www.ana.net/content/show/id/ana-magazine ANA]</ref><ref>[http://www.warc.com/ContentandPartners/AssociationofNationalAdvertisers.info Warc]</ref>
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==Community==
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ANA is comprised of several committees that meet three to four times a year to exchange views on different issues and discuss case studies. At the moment ANA's committees are regionally based, with the most committees meeting in New York City. Other prominent committees and chapters are found on the West Coast, and Chicago.<ref>[http://www.ana.net/community ANA Community]</ref>
      
==ANA & ICANN==
 
==ANA & ICANN==
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===CRIDO===
 
===CRIDO===
 
Eighty-Seven companies from ANA have created a group and have named it as Coalition for Responsible Internet Domain Oversight - CRIDO. The main focus of this group is to fight [[ICANN]]'s new [[gTLD]] program so that brand owners can be saved of its harmful effects. All the details of this group's activities can be found on its official [http://www.crido.org website]. Some major companies are members of CRIDO, including Coca Cola, Smasung, HP, P&G and Dell. The complete list of supporting companies can be seen [http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) here].<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) DomainIncite]</ref>
 
Eighty-Seven companies from ANA have created a group and have named it as Coalition for Responsible Internet Domain Oversight - CRIDO. The main focus of this group is to fight [[ICANN]]'s new [[gTLD]] program so that brand owners can be saved of its harmful effects. All the details of this group's activities can be found on its official [http://www.crido.org website]. Some major companies are members of CRIDO, including Coca Cola, Smasung, HP, P&G and Dell. The complete list of supporting companies can be seen [http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) here].<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) DomainIncite]</ref>
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==Community==
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ANA is comprised of several committees that meet three to four times a year to exchange views on different issues and discuss case studies. At the moment ANA's committees are regionally based, with the most committees meeting in New York City. Other prominent committees and chapters are found on the West Coast, and Chicago.<ref>[http://www.ana.net/community ANA Community]</ref>
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ANA publishes a bi-monthly magazine for its members, which are distributed at national conferences and events. It also publishes an e-magazine for the business community, which analyzes issues such as measuring brand equity, leveraging emerging technologies, establishing best practices in multicultural marketing and expanding global marketing.<ref>[http://www.ana.net/content/show/id/ana-magazine ANA]</ref><ref>[http://www.warc.com/ContentandPartners/AssociationofNationalAdvertisers.info Warc]</ref>
 
==School of Marketing==
 
==School of Marketing==
 
To promote marketing and brand development skills ANA offers several courses and training workshops. The current catalog of ANA School of Marketing includes the courses on Fundamentals of Marketing, New Product Development, Aligning Marketing to Sales, Advanced Strategic Marketing, Integrated Marketing, Communications Media Strategy, Social Media Digital Marketing, Customer Centricity, Brand Management and Fundamentals Building Brand Equity Advertising Financial Management Optimizing Agency Relations
 
To promote marketing and brand development skills ANA offers several courses and training workshops. The current catalog of ANA School of Marketing includes the courses on Fundamentals of Marketing, New Product Development, Aligning Marketing to Sales, Advanced Strategic Marketing, Integrated Marketing, Communications Media Strategy, Social Media Digital Marketing, Customer Centricity, Brand Management and Fundamentals Building Brand Equity Advertising Financial Management Optimizing Agency Relations
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