Changes

Some members of ANA, including [[HP]], [[P&G]], [[General Motors]], [[Wal-Mart]], [[Adobe]], [[Porsche]], [[Vodafone]] and [[Puma]] are strongly opposing the new [[gTLD]] program proposed by [[ICANN]]. It is assumed that the opposition of HP and P&G is not due to the reasons they are stating but due the fact that they cannot apply for .hp or .pg because [[ICANN]] has a restriction on two letter [[TLD]]s for brand names.<ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ DomainIncite]</ref>  

Some members of ANA, including [[HP]], [[P&G]], [[General Motors]], [[Wal-Mart]], [[Adobe]], [[Porsche]], [[Vodafone]] and [[Puma]] are strongly opposing the new [[gTLD]] program proposed by [[ICANN]]. It is assumed that the opposition of HP and P&G is not due to the reasons they are stating but due the fact that they cannot apply for .hp or .pg because [[ICANN]] has a restriction on two letter [[TLD]]s for brand names.<ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ DomainIncite]</ref>  

ANA says the new program will be a total disaster for the international business community. Through this program anyone would be able to request a new [[TLD]] with potentially any word.<ref>[http://www.advertisingcompliancelaw.com/2011/08/articles/regulation/association-of-national-advertisers-challenges-icann-authority-to-establish-new-top-level-domains/ AdvertisingComplianceLaw]</ref> ANA has written a letter to [[ICANN Chairman]], [[Steve Crocker]], to review the new [[gTLD]] program once again because it contains some problems that could create irreversible harm to the international business.<ref>[http://blog.jothan.com/icann/ana-says-icann-needs-to-conduct-thorough-review-of-conflict-of-interest-policies/ Jothan's Blog]</ref> Although all the ANA members are not in favor of ANA's opposition yet some of them are lobbying [[ICANN]] to change their plans<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html DomainNews]</ref> and have demanded [[ICANN]] to sort this problem out with ANA board members.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html DomainNews]</ref>

ANA says the new program will be a total disaster for the international business community. Through this program anyone would be able to request a new [[TLD]] with potentially any word.<ref>[http://www.advertisingcompliancelaw.com/2011/08/articles/regulation/association-of-national-advertisers-challenges-icann-authority-to-establish-new-top-level-domains/ AdvertisingComplianceLaw]</ref> ANA has written a letter to [[ICANN Chairman]], [[Steve Crocker]], to review the new [[gTLD]] program once again because it contains some problems that could create irreversible harm to the international business.<ref>[http://blog.jothan.com/icann/ana-says-icann-needs-to-conduct-thorough-review-of-conflict-of-interest-policies/ Jothan's Blog]</ref> Not all ANA members are opposed to the new gTLD program.<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html DomainNews]</ref> and have demanded [[ICANN]] to sort this problem out with ANA board members.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html DomainNews]</ref>

Moreover, ANA has recently started a campaign to educate everyone about flaws in the plan of the proposed [[TLD]] program. However, [[Jim Prendergast]], a participant in ICANN policy development, states that the issues raised by ANA are baseless. He says that business advocates have worked with [[ICANN]] throughout the development of the policy. Furthermore, [[ICANN]] has believes this program will help prevent [[cybersquatting]] and fraud rather than increase it.<ref>[http://www.circleid.com/posts/20111111_new_tld_spotted_fud/ CircleID]</ref>

Moreover, ANA has recently started a campaign to educate everyone about flaws in the plan of the proposed [[TLD]] program. However, [[Jim Prendergast]], a participant in ICANN policy development, states that the issues raised by ANA are baseless. He says that business advocates have worked with [[ICANN]] throughout the development of the policy. Furthermore, [[ICANN]] has believes this program will help prevent [[cybersquatting]] and fraud rather than increase it.<ref>[http://www.circleid.com/posts/20111111_new_tld_spotted_fud/ CircleID]</ref>