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Some members of ANA, including [[HP]], [[P&G]], [[General Motors]], [[Wal-Mart]], [[Adobe]], [[Porsche]], [[Vodafone]] and [[Puma]] are strongly opposing the new [[gTLD]] program proposed by [[ICANN]]. It is assumed that the opposition of HP and P&G is not due to the reasons they are stating but due the fact that they cannot apply for .hp or .pg because [[ICANN]] has a restriction on two letter [[TLD]]s for brand names.<ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ DomainIncite]</ref>  
 
Some members of ANA, including [[HP]], [[P&G]], [[General Motors]], [[Wal-Mart]], [[Adobe]], [[Porsche]], [[Vodafone]] and [[Puma]] are strongly opposing the new [[gTLD]] program proposed by [[ICANN]]. It is assumed that the opposition of HP and P&G is not due to the reasons they are stating but due the fact that they cannot apply for .hp or .pg because [[ICANN]] has a restriction on two letter [[TLD]]s for brand names.<ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ DomainIncite]</ref>  
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ANA says the new program will be a total disaster for the international business community. Through this program anyone would be able to request a new [[TLD]] with potentially any word.<ref>[http://www.advertisingcompliancelaw.com/2011/08/articles/regulation/association-of-national-advertisers-challenges-icann-authority-to-establish-new-top-level-domains/ AdvertisingComplianceLaw]</ref> ANA has written numerous letters to [[ICANN Chairman]] ([[Steve Crocker]]), [[ICANN CEO]] ([[Rod Beckstrom]]), and US government officials overseeing ICANN's authority, which is granted by the [[Department of Commerce]] and its [[National Telecommunications and Information Administration]], to review the new [[gTLD]] program once again because they believe it will create irreversible harm to the international business community.<ref>[http://blog.jothan.com/icann/ana-says-icann-needs-to-conduct-thorough-review-of-conflict-of-interest-policies/ Jothan's Blog]</ref> Not all ANA members are opposed to the new gTLD program,<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html DomainNews]</ref> though those opposed have demanded that [[ICANN]] sort the perceived problems out with ANA board members.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html DomainNews]</ref>
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ANA says the new program will be a total disaster for the international business community. Through this program anyone would be able to request a new [[TLD]] with potentially any word.<ref>[http://www.advertisingcompliancelaw.com/2011/08/articles/regulation/association-of-national-advertisers-challenges-icann-authority-to-establish-new-top-level-domains/ ANA challenges ICANN authority, AdvertisingComplianceLaw.com]</ref> ANA has written numerous letters to [[ICANN Chairman]] ([[Steve Crocker]]), [[ICANN CEO]] ([[Rod Beckstrom]]), and US government officials overseeing ICANN's authority, which is granted by the [[Department of Commerce]] and its [[National Telecommunications and Information Administration]], to review the new [[gTLD]] program once again because they believe it will create irreversible harm to the international business community.<ref>[http://blog.jothan.com/icann/ana-says-icann-needs-to-conduct-thorough-review-of-conflict-of-interest-policies/ Jothan's Blog]</ref> Not all ANA members are opposed to the new gTLD program,<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html ANA Huff and Puff over New gTLDs, DomainNews.com]</ref> though those opposed have demanded that [[ICANN]] sort the perceived problems out with ANA board members.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>
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Moreover, ANA has recently started a campaign to educate others about the perceived flaws in the current [[TLD]] program. However, [[Jim Prendergast]], a participant in ICANN policy development, states that the issues raised by ANA are baseless. He says that business advocates have worked with [[ICANN]] throughout the development of the policy. Furthermore, [[ICANN]] believes this program will help prevent [[cybersquatting]] and fraud rather than increase it.<ref>[http://www.circleid.com/posts/20111111_new_tld_spotted_fud/ CircleID]</ref>
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Moreover, ANA has recently started a campaign to educate others about the perceived flaws in the current [[TLD]] program. However, [[Jim Prendergast]], a participant in ICANN policy development, states that the issues raised by ANA are baseless. He says that business advocates have worked with [[ICANN]] throughout the development of the policy. Furthermore, [[ICANN]] believes this program will help prevent [[cybersquatting]] and fraud rather than increase it.<ref>[http://www.circleid.com/posts/20111111_new_tld_spotted_fud/ New TLD spotted FUD, CircleID]</ref>
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They believe that the current program must be abandoned wholesale, and that ICANN should then come back to the table with ANA present.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>
    
===CRIDO===
 
===CRIDO===
Eighty-Seven companies from ANA have created a group and have named it the '''Coalition for Responsible Internet Domain Oversight''' - CRIDO. The main focus of this group is to fight [[ICANN]]'s new [[gTLD]] program, though the group was formed in November, 2011, well after the May, 2011 approval of the program. Given that ICANN had been developing a new gTLD program through its multi-stakeholder model essentially from the organizations very beginnings, it was dramatic timing for large corporations to come out against the deal just months before applications were to be accepted. Details of this group's activities can be found on its official [http://www.crido.org website]. Some major companies are members of CRIDO, including Coca Cola, Samsung, HP, P&G and [[Dell]]. The complete list of supporting companies can be seen [http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) here].<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) DomainIncite]</ref>
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Eighty-Seven companies from ANA have created a group and have named it the '''Coalition for Responsible Internet Domain Oversight''' - CRIDO. The main focus of this group is to fight [[ICANN]]'s new [[gTLD]] program, though the group was formed in November, 2011, well after the May, 2011 approval of the program. Given that ICANN had been developing a new gTLD program through its multi-stakeholder model essentially from the organizations very beginnings, it was dramatic timing for large corporations to come out against the deal just months before applications were to be accepted. Details of this group's activities can be found on its official [http://www.crido.org website]. Some major companies are members of CRIDO, including Coca Cola, Samsung, HP, P&G and [[Dell]]. The complete list of supporting companies can be seen [http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) here].<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) Massive Group Forms to Kill Off New gTLDs, DomainIncite.com]</ref>
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===Issues with the gTLD Program===
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ANA and CRIDO have made the following arguments concerning ICANN's new gTLD program:
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* It will introduce confusion into the marketplace, thereby increasing cybersquatting and malicious activity
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* It will create brand dilution
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* There is a lack of material gain for businesses, and it does not create competition and innovation
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* It is lacking support from large portions of the business and related communities
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* Adds unnecessary cost and concerns to a fragile economy; diverting resources from job creation and capital investment
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* It will contravene the rights of brand owners
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By not addressing these issues ANA has argued that ICANN is not working in the public interest, which is its mandate. As is, ANA believes that ICANN is affectively cornering brand owners in, whereby they must either pay high costs to run a TLD or risk brand dilution.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>
    
==Community==
 
==Community==