Changes

Some members of ANA, including [[HP]], [[P&G]], [[General Motors]], [[Wal-Mart]], [[Adobe]], [[Porsche]], [[Vodafone]] and [[Puma]] are strongly opposing the new [[gTLD]] program proposed by [[ICANN]]. It is assumed that the opposition of HP and P&G is not due to the reasons they are stating but due the fact that they cannot apply for .hp or .pg because [[ICANN]] has a restriction on two letter [[TLD]]s for brand names.<ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ DomainIncite]</ref>  

Some members of ANA, including [[HP]], [[P&G]], [[General Motors]], [[Wal-Mart]], [[Adobe]], [[Porsche]], [[Vodafone]] and [[Puma]] are strongly opposing the new [[gTLD]] program proposed by [[ICANN]]. It is assumed that the opposition of HP and P&G is not due to the reasons they are stating but due the fact that they cannot apply for .hp or .pg because [[ICANN]] has a restriction on two letter [[TLD]]s for brand names.<ref>[http://domainincite.com/companies-that-cant-apply-for-brand-gtlds-say-they-have-decided-not-to-apply-for-brand-gtlds/ DomainIncite]</ref>  

ANA says the new program will be a total disaster for the international business community. Through this program anyone would be able to request a new [[TLD]] with potentially any word.<ref>[http://www.advertisingcompliancelaw.com/2011/08/articles/regulation/association-of-national-advertisers-challenges-icann-authority-to-establish-new-top-level-domains/ ANA challenges ICANN authority, AdvertisingComplianceLaw.com]</ref> ANA has written numerous letters to [[ICANN Chairman]] ([[Steve Crocker]]), [[ICANN CEO]] ([[Rod Beckstrom]]), and US government officials overseeing ICANN's authority, which is granted by the [[Department of Commerce]] and its [[National Telecommunications and Information Administration]], to review the new [[gTLD]] program once again because they believe it will create irreversible harm to the international business community.<ref>[http://blog.jothan.com/icann/ana-says-icann-needs-to-conduct-thorough-review-of-conflict-of-interest-policies/ Jothan's Blog]</ref> Not all ANA members are opposed to the new gTLD program,<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html ANA Huff and Puff over New gTLDs, DomainNews.com]</ref> though those opposed have demanded that [[ICANN]] sort the perceived problems out with ANA board members.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>

ANA says the new program will be a total disaster for the international business community. Through this program anyone would be able to request a new [[TLD]] with potentially any word.<ref>[http://www.advertisingcompliancelaw.com/2011/08/articles/regulation/association-of-national-advertisers-challenges-icann-authority-to-establish-new-top-level-domains/ ANA challenges ICANN authority, AdvertisingComplianceLaw.com]</ref> ANA has written numerous letters to [[ICANN Chairman]] ([[Steve Crocker]]), [[ICANN CEO]] ([[Rod Beckstrom]]), and US government officials overseeing ICANN's authority, which is granted by the [[Department of Commerce]] and its [[National Telecommunications and Information Administration]], to review the new [[gTLD]] program once again because they believe it will create irreversible harm to the international business community.<ref>[http://blog.jothan.com/icann/ana-says-icann-needs-to-conduct-thorough-review-of-conflict-of-interest-policies/ Jothan's Blog]</ref> Not all ANA members are opposed to the new gTLD program, and one member, Canon, has already declared their intent to apply,<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html ANA Huff and Puff over New gTLDs, DomainNews.com]</ref> those opposed have demanded that [[ICANN]] sort the perceived problems out with ANA board members.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>

Moreover, ANA has recently started a campaign to educate others about the perceived flaws in the current [[TLD]] program. However, [[Jim Prendergast]], a participant in ICANN policy development, states that the issues raised by ANA are baseless. He says that business advocates have worked with [[ICANN]] throughout the development of the policy. Furthermore, [[ICANN]] believes this program will help prevent [[cybersquatting]] and fraud rather than increase it.<ref>[http://www.circleid.com/posts/20111111_new_tld_spotted_fud/ New TLD spotted FUD, CircleID]</ref>

Moreover, ANA has recently started a campaign to educate others about the perceived flaws in the current [[TLD]] program. However, [[Jim Prendergast]], a participant in ICANN policy development, states that the issues raised by ANA are baseless. He says that business advocates have worked with [[ICANN]] throughout the development of the policy. Furthermore, [[ICANN]] believes this program will help prevent [[cybersquatting]] and fraud rather than increase it.<ref>[http://www.circleid.com/posts/20111111_new_tld_spotted_fud/ New TLD spotted FUD, CircleID]</ref>

They believe that the current program must be abandoned wholesale, and that ICANN should then come back to the table with ANA present.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>

They believe that the current program must be abandoned wholesale, and that ICANN should then come back to the table with ANA present.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>

ANA had nearly non-existent participation during the years that ICANN spent creating the gTLD program; they submitted only a singular comment throughout the process. Some have argued that the sudden campaign against new TLDs and ICANN is a belated attempt to save face with its members for its lack of participation in creating the program.<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html ANA Huff and Puff over New gTLDs, domainnews.com]</ref>

ANA had nearly non-existent participation during the years that ICANN spent creating the gTLD program. Some have argued that the sudden campaign against new TLDs and ICANN is a belated attempt to save face with its members for its lack of participation in creating the program. Responding to a letter sent in October, 2011, [[Rod Beckstrom]] pointed out that a number of suggestions that ANA had made during a 2008 comments session were incorporated into the current version of the program.<ref>[http://www.domainnews.com/en/american-association-of-national-advertisers-huff-and-puff-over-new-gtlds.html ANA Huff and Puff over New gTLDs, domainnews.com]</ref>

===CRIDO===

===CRIDO===