Changes

Line 61: Line 61:  
ANA publishes a bi-monthly magazine for its members, which are distributed at national conferences and events. It also publishes an e-magazine for the business community, which analyzes issues such as measuring brand equity, leveraging emerging technologies, establishing best practices in multicultural marketing and expanding global marketing.<ref>[http://www.ana.net/content/show/id/ana-magazine ANA]</ref><ref>[http://www.warc.com/ContentandPartners/AssociationofNationalAdvertisers.info Warc]</ref>
 
ANA publishes a bi-monthly magazine for its members, which are distributed at national conferences and events. It also publishes an e-magazine for the business community, which analyzes issues such as measuring brand equity, leveraging emerging technologies, establishing best practices in multicultural marketing and expanding global marketing.<ref>[http://www.ana.net/content/show/id/ana-magazine ANA]</ref><ref>[http://www.warc.com/ContentandPartners/AssociationofNationalAdvertisers.info Warc]</ref>
 
==School of Marketing==
 
==School of Marketing==
To promote marketing and brand development skills ANA offers several courses and training workshops. The current catalog of ANA School of Marketing includes the courses on Fundamentals of Marketing, New Product Development, Aligning Marketing to Sales, Advanced Strategic Marketing, Integrated Marketing, Communications Media Strategy, Social Media Digital Marketing, Customer Centricity, Brand Management and Fundamentals Building Brand Equity Advertising Financial Management Optimizing Agency Relations
+
To promote marketing and brand development skills ANA offers several courses and training workshops. The current catalog of ANA School of Marketing includes courses on the Fundamentals of Marketing, New Product Development, Aligning Marketing to Sales, Advanced Strategic Marketing, Integrated Marketing, Communications Media Strategy, Social Media Digital Marketing, Customer Centricity, Brand Management and Fundamentals Building Brand Equity, etc.<ref>[http://www.ana.net/schoolofmarketing ANA School of Marketing]</ref>
<ref>[http://www.ana.net/schoolofmarketing ANA School of Marketing]</ref>
      
==Events==
 
==Events==