By not addressing these issues ANA has argued that ICANN is not working in the public interest, which is its mandate. As is, ANA believes that ICANN is affectively cornering brand owners in, whereby they must either pay high costs to run a TLD or risk brand dilution.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref> | By not addressing these issues ANA has argued that ICANN is not working in the public interest, which is its mandate. As is, ANA believes that ICANN is affectively cornering brand owners in, whereby they must either pay high costs to run a TLD or risk brand dilution.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref> |