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By not addressing these issues ANA has argued that ICANN is not working in the public interest, which is its mandate. As is, ANA believes that ICANN is affectively cornering brand owners in, whereby they must either pay high costs to run a TLD or risk brand dilution.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>
 
By not addressing these issues ANA has argued that ICANN is not working in the public interest, which is its mandate. As is, ANA believes that ICANN is affectively cornering brand owners in, whereby they must either pay high costs to run a TLD or risk brand dilution.<ref>[http://www.domainnews.com/en/association-of-national-advertisers-asks-icann-to-abandon-new-tlds.html Association of National Advertises ask ICANN to Abandon new TLDs, domainnews.com]</ref>
 
===Videos to ICANN===
 
===Videos to ICANN===
ANA produced a few YouTube videos calling ICANN's claims of community consensus "lies" and attacking the new gTLD program, and also giving a background to ICANN's program and their, albeit belated, opposition to it:
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ANA produced a few YouTube videos calling ICANN's claims of community consensus "lies" and attacking the new gTLD program, and also giving a background to ICANN's program and their, albeit belated, opposition to it. Both of the following videos were produced in November, 2011.
    
<videoflash>ItXF6fI9HNY</videoflash>
 
<videoflash>ItXF6fI9HNY</videoflash>