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87 companies from ANA have created a group and have named it the '''Coalition for Responsible Internet Domain Oversight''' - CRIDO. The main focus of this group is to fight [[ICANN]]'s new [[gTLD]] program, though the group was formed in November, 2011, well after the May, 2011 approval of the program. Given that ICANN had been developing a new gTLD program through its multi-stakeholder model essentially from the organization's very beginnings, it was dramatic timing for large corporations to come out against the deal just months before applications were to be accepted. Details of this group's activities can be found on its official [http://www.crido.org website]. Some major companies are members of CRIDO, including Coca Cola, Burger King, Kellog, Samsung, HP, P&G and [[Dell]]. The complete list of supporting companies can be seen [http://www.ana.net/content/show/id/crido here].<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) Massive Group Forms to Kill Off New gTLDs, DomainIncite.com]</ref>
 
87 companies from ANA have created a group and have named it the '''Coalition for Responsible Internet Domain Oversight''' - CRIDO. The main focus of this group is to fight [[ICANN]]'s new [[gTLD]] program, though the group was formed in November, 2011, well after the May, 2011 approval of the program. Given that ICANN had been developing a new gTLD program through its multi-stakeholder model essentially from the organization's very beginnings, it was dramatic timing for large corporations to come out against the deal just months before applications were to be accepted. Details of this group's activities can be found on its official [http://www.crido.org website]. Some major companies are members of CRIDO, including Coca Cola, Burger King, Kellog, Samsung, HP, P&G and [[Dell]]. The complete list of supporting companies can be seen [http://www.ana.net/content/show/id/crido here].<ref>[http://domainincite.com/massive-group-forms-to-kill-off-new-gtlds/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+DomainIncite+(DomainIncite.com) Massive Group Forms to Kill Off New gTLDs, DomainIncite.com]</ref>
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After the initial membership of CRIDO was announced, other major companies continued to join; the list now notably includes: Wal-Mart, Kraft Foods, adidas, Reebok, Toyota and the J.M. Smucker Company. Wal-Mart is the world's largest retailer and Kraft Foods the world's second largest food distributor.<ref>[http://www.ana.net/content/show/id/22399 ana.net]</ref>
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After the initial membership of CRIDO was announced, other major companies continued to join; the list now notably includes: Wal-Mart, Kraft Foods, Adidas, Reebok, Toyota and the J.M. Smucker Company. Wal-Mart is the world's largest retailer and Kraft Foods the world's second largest food distributor.<ref>[http://www.ana.net/content/show/id/22399 ana.net]</ref>
    
CRIDO has vowed that it will continue to fight the new gTLD Program even after the Application submission window opens in January, 2012. Some expect a lawsuit to be filed by CRIDO against ICANN.<ref>[http://domainnamewire.com/2011/11/16/crido-says-battle-against-new-tlds-wont-end-january-12/ CRIDO says Battle Against New TLDs wont End January 12, domainnamewire.com]</ref>
 
CRIDO has vowed that it will continue to fight the new gTLD Program even after the Application submission window opens in January, 2012. Some expect a lawsuit to be filed by CRIDO against ICANN.<ref>[http://domainnamewire.com/2011/11/16/crido-says-battle-against-new-tlds-wont-end-january-12/ CRIDO says Battle Against New TLDs wont End January 12, domainnamewire.com]</ref>
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