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Revision as of 16:13, 23 November 2012
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===Do Not Sell List Proposal===
===Do Not Sell List Proposal===
A few days prior to the scheduled implementation of the new gTLD program, ANA accepted that ICANN will not delay its schedule and proposed the "Do Not Sell List" as a solution to the concerns of brand owners. The Do Not Sell List will include all the brand names of NGO's, IGO's and commercial stakeholders concerned in protecting their brands will be registered temporarily at no cost and it will be maintained by ICANN during the first round of application. ANA volunteered to organize a team of interested constituencies to work with ICANN during the first round of application to address the issues raised by each organization in the list. If no agreement was met after the first round of application, all parties will be free to pursue their legal and equitable rights without prejudice.<ref>[http://www.ana.net/content/show/id/icann-letter-010912 Open Letter to ICANN Board: Answers Needed as Objections Mount]</ref>
A few days prior to the scheduled implementation of the new gTLD program, ANA accepted that ICANN will not delay its schedule and proposed the "Do Not Sell List" as a solution to the concerns of brand owners. The Do Not Sell List will include all the brand names of NGO's, IGO's and commercial stakeholders concerned in protecting their brands will be registered temporarily at no cost and it will be maintained by ICANN during the first round of application. ANA volunteered to organize a team of interested constituencies to work with ICANN during the first round of application to address the issues raised by each organization in the list. If no agreement was met after the first round of application, all parties will be free to pursue their legal and equitable rights without prejudice.<ref>[http://www.ana.net/content/show/id/icann-letter-010912 Open Letter to ICANN Board: Answers Needed as Objections Mount]</ref>
===ANA & DOC===
In September 2012, the ANA warned the [[DOC|US Department of Commerce]] (DOC) of the threats of not regulating ICANN's newly implemented [[TLD]]s or adopting a "Do Not Sell" registry. [[Dan Jaffe]], ANA Group Executive Vice President, noted in a letter, "The Internet community is on the verge of a [TLD] tsunami which will create a huge wave of risk for both businesses and consumers... [there will be] explosive growth in secondary domains (those domains to the left of the dot in Internet addresses). We believe it is critical that the DOC push for a comprehensive protection system that includes both a Do Not Sell registry and strong Rights Protection Mechanisms (RPMs)."<ref name="marketingvox">[http://www.marketingvox.com/ana-warns-commerce-department-about-top-level-domain-tsunami-051580/ ANA Warns Commerce Department About "Top-Level Domain Tsunami"], MarketingVox.com. Published 28 September 2012. Retrieved 23 November 2012.</ref>
The ANA emphasize that due to the high number of TLDs to be unveiled by ICANN's [[new gTLD Program]], policing TLDs on one-by-one basis will be difficult, and that taking precautions beforehand will be an important step in preventing future [[cybersquatting]] and fraud difficulties. Cited difficulties include the fraudulent use of brand names in secondary domains when the generic domain is [[.sucks]], or single company ownership of generic domains -- such as if L'Oreal owned [[.hair]], [[.makeup]], or [[.beauty]].<ref name="marketingvox"></ref>
Continues Jaffe, "The cost to companies that want to defensively register domains at the second level could mount easily into the multi-millions of dollars. The costs of defensive registrations also could be economically unfeasible for small and medium sized companies that will face enhanced risks of cybersquatting, typosquatting and phishing in the expanding top level domain universe."<ref name="marketingvox"></ref>
===Videos to ICANN===
===Videos to ICANN===