Changes

In September 2012, the ANA warned the [[DOC|US Department of Commerce]] (DOC) on the threats of not adopting a "Do Not Sell" registry or failing to regulate ICANN's newly implemented [[TLD]]s. [[Dan Jaffe]], ANA Group Executive Vice President, noted in a letter, "The Internet community is on the verge of a [TLD] tsunami which will create a huge wave of risk for both businesses and consumers... [there will be] explosive growth in secondary domains (those domains to the left of the dot in Internet addresses). We believe it is critical that the DOC push for a comprehensive protection system that includes both a Do Not Sell registry and strong Rights Protection Mechanisms (RPMs)."<ref name="marketingvox">[http://www.marketingvox.com/ana-warns-commerce-department-about-top-level-domain-tsunami-051580/ ANA Warns Commerce Department About "Top-Level Domain Tsunami"], MarketingVox.com. Published 28 September 2012. Retrieved 23 November 2012.</ref>

In September 2012, the ANA warned the [[DOC|US Department of Commerce]] (DOC) on the threats of not adopting a "Do Not Sell" registry or failing to regulate ICANN's newly implemented [[TLD]]s. [[Dan Jaffe]], ANA Group Executive Vice President, noted in a letter, "The Internet community is on the verge of a [TLD] tsunami which will create a huge wave of risk for both businesses and consumers... [there will be] explosive growth in secondary domains (those domains to the left of the dot in Internet addresses). We believe it is critical that the DOC push for a comprehensive protection system that includes both a Do Not Sell registry and strong Rights Protection Mechanisms (RPMs)."<ref name="marketingvox">[http://www.marketingvox.com/ana-warns-commerce-department-about-top-level-domain-tsunami-051580/ ANA Warns Commerce Department About "Top-Level Domain Tsunami"], MarketingVox.com. Published 28 September 2012. Retrieved 23 November 2012.</ref>

ANA emphasizes that due to the high number of TLDs to be unveiled by ICANN's [[new gTLD Program]], policing TLDs on one-by-one basis will be difficult, and that taking precautions beforehand will be an important step in preventing future [[cybersquatting]] and fraud difficulties. Cited difficulties include the fraudulent use of brand names in secondary domains -- such as when any brand name is paired with the generic domain [[.sucks]] -- or single company ownership of generic domains -- such as if L'Oreal owned [[.hair]], [[.makeup]], or [[.beauty]].<ref name="marketingvox"></ref>

ANA emphasized that due to the high number of TLDs to be unveiled by ICANN's [[new gTLD Program]], policing TLDs on one-by-one basis will be difficult, and that taking precautions beforehand will be an important step in preventing future [[cybersquatting]] and fraud difficulties. Cited difficulties include the fraudulent use of brand names in secondary domains -- such as when any brand name is paired with the generic domain [[.sucks]] -- or single company ownership of generic domains -- such as if L'Oreal owned [[.hair]], [[.makeup]], or [[.beauty]].<ref name="marketingvox"></ref>

Continued Jaffe,  "The cost to companies that want to defensively register domains at the second level could mount easily into the multi-millions of dollars. The costs of defensive registrations also could be economically unfeasible for small and medium sized companies that will face enhanced risks of cybersquatting, typosquatting and phishing in the expanding top level domain universe."<ref name="marketingvox"></ref>

Continued Jaffe,  "The cost to companies that want to defensively register domains at the second level could mount easily into the multi-millions of dollars. The costs of defensive registrations also could be economically unfeasible for small and medium sized companies that will face enhanced risks of cybersquatting, typosquatting and phishing in the expanding top level domain universe."<ref name="marketingvox"></ref>