Changes

The Coalition Against Domain Name Abuse ([[CADNA]]) through its' Josh Bourne represents a group of brand owners and trademark owners said, "One of the biggest responses we have heard from brands is that they feel as if their backs are up against a wall.The fact that ICANN has only offered one opportunity to apply for new gTLDs has created a sense of chaos among brands, who feel as though ICANN is forcing them into making a 'now or never' decision that could impact both them and their consumers. Knowing that they will have the opportunity to apply again after having the chance to see if new gTLDs become valuable will go a long way toward relieving that anxiety."

The Coalition Against Domain Name Abuse ([[CADNA]]) through its' Josh Bourne represents a group of brand owners and trademark owners said, "One of the biggest responses we have heard from brands is that they feel as if their backs are up against a wall.The fact that ICANN has only offered one opportunity to apply for new gTLDs has created a sense of chaos among brands, who feel as though ICANN is forcing them into making a 'now or never' decision that could impact both them and their consumers. Knowing that they will have the opportunity to apply again after having the chance to see if new gTLDs become valuable will go a long way toward relieving that anxiety."

===Demand for Brand gTLD==

==Demand for Brand gTLD==

Based on the survey conducted by World Trademark Review magazine nearly 50 percent of companies that are conscious about their trademarks responded that they are open to the idea of applying for their brand gTLD. The result of the survey corresponds to an earlier estimate of  ICANN that the number of applicants will range between 100 to 200.<ref>[http://domainincite.com/survey-reveals-demand-for-brand-tlds/ Survey reveals demand for .brand TLDs]</ref>

Based on the survey conducted by World Trademark Review magazine nearly 50 percent of companies that are conscious about their trademarks responded that they are open to the idea of applying for their brand gTLD. The result of the survey corresponds to an earlier estimate of  ICANN that the number of applicants will range between 100 to 200.<ref>[http://domainincite.com/survey-reveals-demand-for-brand-tlds/ Survey reveals demand for .brand TLDs]</ref>