Changes

Based on the survey conducted by World Trademark Review magazine nearly 50 percent of companies that are conscious about their trademarks responded that they are open to the idea of applying for their brand gTLD. The result of the survey corresponds to an earlier estimate of  ICANN that the number of applicants will range between 100 to 200.<ref>[http://domainincite.com/survey-reveals-demand-for-brand-tlds/ Survey reveals demand for .brand TLDs]</ref>

Based on the survey conducted by World Trademark Review magazine nearly 50 percent of companies that are conscious about their trademarks responded that they are open to the idea of applying for their brand gTLD. The result of the survey corresponds to an earlier estimate of  ICANN that the number of applicants will range between 100 to 200.<ref>[http://domainincite.com/survey-reveals-demand-for-brand-tlds/ Survey reveals demand for .brand TLDs]</ref>

On the other hand, [ARI Registry Services]] analysis indicated that ICANN will receive as much as 1000 applications for TLD within 90 days from January 12 to April 12, 2012. Sixty percent will be Brand gTLD applicants, 30 percent of the applicants will be entrepreneurs and the remaining 10 percent will be governments, organizations and geo TLD applicants Accroding to [[Adrian Kinderis]] CEO of ARI Registry Services, "Analysis of more than 400 clients we've engaged with globally over the past year shows technology and finance companies in Asia Pacific and the US lead the pack.".<ref>[http://www.ariservices.com/news-12th_jan.php Technology and finance industries to dominate new domain applications]</ref> On January 30, 2012, ARI Registry Services reported that during the first week of the TLD applications the company experienced a strong demand of inquiries regarding their services and 21 clients already signed a contract with the company. According to Kinderis that majority of the clients were Brand gTLD applicants. In addition he said, ""Critics of the program have suggested there is little demand for new domains. However, from the results we have seen in the first week of applications, we can clearly see strong demand exists." <ref>

On the other hand, [[ARI Registry Services]] analysis indicated that ICANN will receive as much as 1000 applications for TLD within 90 days from January 12 to April 12, 2012. Sixty percent will be Brand gTLD applicants, 30 percent of the applicants will be entrepreneurs and the remaining 10 percent will be governments, organizations and geo TLD applicants Accroding to [[Adrian Kinderis]] CEO of ARI Registry Services, "Analysis of more than 400 clients we've engaged with globally over the past year shows technology and finance companies in Asia Pacific and the US lead the pack.".<ref>[http://www.ariservices.com/news-12th_jan.php Technology and finance industries to dominate new domain applications]</ref> On January 30, 2012, ARI Registry Services reported that during the first week of the TLD applications the company experienced a strong demand of inquiries regarding their services and 21 clients already signed a contract with the company. According to Kinderis that majority of the clients were Brand gTLD applicants. In addition he said, ""Critics of the program have suggested there is little demand for new domains. However, from the results we have seen in the first week of applications, we can clearly see strong demand exists." <ref>

[http://www.ariservices.com/news-ari_signs_21_contracts_in_the_first_week_of_applications.php ARI Registry Services signs 21 contracts in the first week of applications]</ref>

[http://www.ariservices.com/news-ari_signs_21_contracts_in_the_first_week_of_applications.php ARI Registry Services signs 21 contracts in the first week of applications]</ref>