Changes

| note          = <div align="center">This article is neutral, and sponsored by [[Neustar]],<br> the technical provider for 358 new gTLD applicants <br>& a leading telecom information provider,<br> learn more about their services [http://www.neustar.biz/ here]

| note          = <div align="center">This article is neutral, and sponsored by [[Neustar]],<br> the technical provider for 358 new gTLD applicants <br>& a leading telecom information provider,<br> learn more about their services [http://www.neustar.biz/ here]

}}

}}

A '''Brand TLD''' is an innovative type of [[TLD|top level domain name]] (TLD) that is made possible through the implementation of [[ICANN]]'s [[new gTLD Program|new gTLd program]]. A Brand TLD provides the opportunity for branded corporations to use their corporate name as their website's top-level identifier instead of using a more traditional [[.com]] or [[.biz]] domain space. For example, [[Apple]] Inc, may use www.iPhone.apple instead of www.iPhone.com. In an interview, former [[ICANN CEO]] [[Rod Beckstrom]] explained that the .brand domain is just like a logo change and a new marketing strategy for companies.<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx Deloitte, Canon and Motorola Nab Dotbrand Web Addresses]</ref> '''Brands represent 34% of the applied for 1,930 applications.'''<ref>[http://news.dot-nxt.com/gtld/all/infographic Infographic, News.Dot-Nxt.com]</ref>

A '''Brand TLD''' is an innovative type of [[TLD|top level domain name]] (TLD) that is made possible through the implementation of [[ICANN]]'s [[new gTLD Program|new gTLd program]]. A Brand TLD provides the opportunity for branded corporations to use their corporate name as their website's top-level identifier instead of using a more traditional [[.com]] or [[.biz]] domain space. For example, [[Apple]] Inc, may use www.iPhone.apple instead of www.iPhone.com. In an interview, former [[ICANN CEO]] [[Rod Beckstrom]] explained that the .brand domain is just like a logo change and a new marketing strategy for companies.<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx Deloitte, Canon and Motorola Nab Dotbrand Web Addresses]</ref> '''Brands represent 34% of the applied for 1,930 applications; a total of 664 brand applications were submitted to ICANN'''<ref>[http://news.dot-nxt.com/gtld/all/infographic Infographic, News.Dot-Nxt.com]</ref><ref>[https://www.markmonitor.com/mmblog/brand-applications-account-for-one-third-of-all-new-gtld-applications/ Brand Applications Account For One Third Of All New gTLD Applications, MarkMonitor.com]</ref>

===Potential Benefits of a Brand TLD===

===Potential Benefits of a Brand TLD===

==Demand for Brand TLDs==

==Demand for Brand TLDs==

Based on a survey conducted by World Trademark Review magazine, nearly 50 percent of companies that are conscious about their trademarks responded that they are open to the idea of applying for their brand TLD. The result of the survey corresponds to an earlier estimate of  ICANN that the number of applicants will range between 100 to 200.<ref>[http://domainincite.com/survey-reveals-demand-for-brand-tlds/ Survey reveals demand for .brand TLDs]</ref>

Based on a survey conducted by World Trademark Review magazine, nearly 50 percent of brand conscious companies responded that they are open to the idea of applying for their brand TLD. The result of the survey corresponds to an earlier estimate of  ICANN that the number of applicants will range between 100 to 200.<ref>[http://domainincite.com/survey-reveals-demand-for-brand-tlds/ Survey reveals demand for .brand TLDs]</ref>

On the other hand, [[ARI Registry Services]] analysis indicated that ICANN will receive as much as 1000 applications for TLDs, and they estimate that sixty percent will be Brand TLD applicants, 30 percent of the applicants will be entrepreneurs and the remaining 10 percent will be governments, organizations and [[GeoTLD|geo TLD]] applicants. According to [[Adrian Kinderis]] CEO of ARI Registry Services, "Analysis of more than 400 clients we've engaged with globally over the past year shows technology and finance companies in Asia Pacific and the US lead the pack.".<ref>[http://www.ariservices.com/news-12th_jan.php Technology and finance industries to dominate new domain applications]</ref> On January 30, 2012, ARI Registry Services reported that during the first week of the TLD applications the company experienced a strong demand of inquiries regarding their services and 21 clients already signed a contract with the company. According to Kinderis that majority of the clients were Brand TLD applicants. In addition he said, ""Critics of the program have suggested there is little demand for new domains. However, from the results we have seen in the first week of applications, we can clearly see strong demand exists." <ref>

On the other hand, [[ARI Registry Services]] analysis indicated that ICANN will receive as much as 1000 applications for TLDs, and they estimate that sixty percent will be Brand TLD applicants, 30 percent of the applicants will be entrepreneurs and the remaining 10 percent will be governments, organizations and [[GeoTLD|geo TLD]] applicants. According to [[Adrian Kinderis]] CEO of ARI Registry Services, "Analysis of more than 400 clients we've engaged with globally over the past year shows technology and finance companies in Asia Pacific and the US lead the pack.".<ref>[http://www.ariservices.com/news-12th_jan.php Technology and finance industries to dominate new domain applications]</ref> On January 30, 2012, ARI Registry Services reported that during the first week of the TLD applications the company experienced a strong demand of inquiries regarding their services and 21 clients already signed a contract with the company. According to Kinderis that majority of the clients were Brand TLD applicants. In addition he said, ""Critics of the program have suggested there is little demand for new domains. However, from the results we have seen in the first week of applications, we can clearly see strong demand exists." <ref>

[http://www.ariservices.com/news-ari_signs_21_contracts_in_the_first_week_of_applications.php ARI Registry Services signs 21 contracts in the first week of applications]</ref>

[http://www.ariservices.com/news-ari_signs_21_contracts_in_the_first_week_of_applications.php ARI Registry Services signs 21 contracts in the first week of applications]</ref>

==References==

==References==