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Line 4: − According to the New gTLD site, the benefits of operating a Brand gTLD registry include:<ref>[http://www.newgtldsite.com/dot-brand-gtlds/ Benefits of Operating a dot.BRAND gTLD]</ref>+ Line 10:
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→Benefits of Brand gTLD
==Benefits of Brand gTLD==
==Benefits of Brand gTLD==
The New gTLD site enumerated the benefits of operating a Brand gTLD registry which include:<ref>[http://www.newgtldsite.com/dot-brand-gtlds/ Benefits of Operating a dot.BRAND gTLD]</ref>
* Enable companies can create shorter and easy to remember internet address.
* Enable companies can create shorter and easy to remember internet address.
* Consumers will be able to easily access information regarding the products and services.
* Consumers will be able to easily access information regarding the products and services.
* The trademarks of companies will be secured and protected against cybersquatters.
* The trademarks of companies will be secured and protected against cybersquatters.
* Provides new opportunities for website marketing campaigns and strategies.
* Provides new opportunities for website marketing campaigns and strategies.
According to [[DotBrand Solutions]] CEO [[Ben Crawford]], the real benefit of owning a .brand gTLD is "owning the entire inventory of the second level domains and being able to do whatever you want with it.” In addition, he said that business will be able to improve their domain names and its security.<ref>[http://domainnamewire.com/2011/02/21/here-come-the-brand-top-level-domain-names/ Here Come the .Brand Top Level Domain Names]</ref>
==Companies Offering Brand gTLD Services==
* [[Afilias]]
* [[Aus Registry]] in Partnership with [[Brights Consulting]]
* [[DotBrand Solutions]]
* [[Neustar]]
* [[Minds + Machines]]
* [[Verisign]]
==Reactions Regarding Brand gTLD==
==Reactions Regarding Brand gTLD==