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These predictions were proven wrong on "reveal day", when ICANN disclosed that it had recieved 1,930 applications and that 34%, or 664, were submitted by brand applicants.<ref>[http://news.dot-nxt.com/gtld/all/infographic Infographic, News.Dot-Nxt.com]</ref><ref>[https://www.markmonitor.com/mmblog/brand-applications-account-for-one-third-of-all-new-gtld-applications/ Brand Applications Account For One Third Of All New gTLD Applications, MarkMonitor.com]</ref>
 
These predictions were proven wrong on "reveal day", when ICANN disclosed that it had recieved 1,930 applications and that 34%, or 664, were submitted by brand applicants.<ref>[http://news.dot-nxt.com/gtld/all/infographic Infographic, News.Dot-Nxt.com]</ref><ref>[https://www.markmonitor.com/mmblog/brand-applications-account-for-one-third-of-all-new-gtld-applications/ Brand Applications Account For One Third Of All New gTLD Applications, MarkMonitor.com]</ref>
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==Changes to US Trademark Rules==
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In August 2013, The US Patent and Trademark Office proposed new changes to its Trademark rules, making it possible for domain registries to get trademarks on gTLDs. However, the rules and requirements for getting a trademark on a TLD seems to limit trademarks to brand TLDs. Furthermore, single-registrant Brand TLDs might be excluded. This is because one of the requirements is that the TLD be primarily a service to others instead of to the applicant alone. This makes registering a US Trademark for a Brand TLD difficult for many applicants who are planning on being the Registry and the sole registrant, at least at first.<ref>[http://domainincite.com/14139-new-us-trademark-rules-likely-to-exclude-many-dot-brand-gtlds New US Trademark Rules, Domain Incite] Retrieved 4 Oct 2013</ref>
    
==References==
 
==References==