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→Benefits of Brand gTLD
The New gTLD site enumerated the benefits of operating a Brand gTLD registry which include:<ref>[http://www.newgtldsite.com/dot-brand-gtlds/ Benefits of Operating a dot.BRAND gTLD]</ref>
The New gTLD site enumerated the benefits of operating a Brand gTLD registry which include:<ref>[http://www.newgtldsite.com/dot-brand-gtlds/ Benefits of Operating a dot.BRAND gTLD]</ref>
* Enable companies can create shorter and easy to remember internet address.
* Enable companies can create shorter and easy to remember internet address.
* Consumers will be able to easily access information regarding the products and services.
* It will intensify brand awareness among consumers and it enables them to easy access to information regarding the company's products and services.
* Allows companies to control their web presence by creating second level domains for their products and services.
* Allows companies to control their web presence by creating second level domains for their products and services.
* The trademarks of companies will be secured and protected against cybersquatters.
* Increased security against trademark abuses .
* Provides new opportunities for website marketing campaigns and strategies.
* New opportunities for website marketing campaigns and strategies that results to increasing company revenues.
According to [[DotBrand Solutions]] CEO [[Ben Crawford]], the real benefit of owning a .brand gTLD is "owning the entire inventory of the second level domains and being able to do whatever you want with it.” In addition, he said that business will be able to improve their domain names and its security.<ref>[http://domainnamewire.com/2011/02/21/here-come-the-brand-top-level-domain-names/ Here Come the .Brand Top Level Domain Names]</ref>
According to [[DotBrand Solutions]] CEO [[Ben Crawford]], the real benefit of owning a .brand gTLD is "owning the entire inventory of the second level domains and being able to do whatever you want with it.” In addition, he said that business will be able to improve their domain names and its security.<ref>[http://domainnamewire.com/2011/02/21/here-come-the-brand-top-level-domain-names/ Here Come the .Brand Top Level Domain Names]</ref>